Blog
March 9, 2015
Johnnie Walker smart bottle prototype
By Jen King
Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.
{"ct":"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","iv":"e2927e7d462420fe29b2d028860d4ea0","s":"beddea19bdd027fb"}
Share your thoughts. Click here