Internet
February 23, 2015
Estée Lauder's Classic Parfums collection
By Jen King
Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.
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svImub9ImWwx3nGkonqNzq5JVAsm2hDSqmP0Z2aWBU9lNnnb40+X31DRTY\/ky6dR2oiMhSQWalCBejikTAygacq5J4g8jxANAfKRlY45FLxmxh4\/qX63sBK1DrQjFMGICmRQcYwVpJxkfwUZHI+M8C8MxqjITzADsyx02lk3Mg+XWhw3kQcu\/oiEgnZ9Qb641yW7osfvTF6OzVmc6xVO3PZ\/qPkQ4Dq51Q\/nQSfF6qbQ3NlNwh5or0HAbbRhviBoStWVJR5uA+qrvmCKBcJEkRP\/d0hesOg7zNfLxvOciXW4DQqEXNkOyyC+DSMTqmAvV+NNu65SufcZB7H5cuFHJ53kFMTBH91RAsbs8LYPCrsIuJ9uO7vxiKKk2ZPURDS+BfcNl\/EaesM7peIXfYp7RAkwDp0jiQYM+Y1R64eKQzHMeLD2gVrDuJwd416SH1zHi7ZwM4XOsBvUrSG3KT0WVlfbztSNMHbZbY7Trm83+l8XFnonFx4I5GnLf1zbkTR6gssrmoRjxZigZ5o1X0sOH6nRAw3o7oCTq6m9MLBw5z0pteCvhq1\/RTGAFfDAA6EnggqRhMPfJAA+8qrHaYLx9r+lTBTfGXwRoMUR\/zzPMf5Ey+lvO\/AWcb\/CTlui34TBzNhyUFpPFJucqwHl5375EaIuSWLCewq0gDxxHuK+++2eDI4EhcwqmWAKMe27urqhPu0mZI4Wx9y4jyLuXZ\/6dUHL+ldxHSVSP\/9iGZPj+3\/wMfRb859Q8qwURR8tY5LAN8GSMClwsCnLT73qIuvTCjgP+lQ9xTBysrUW\/q3utFihovtvTcnSKIJ9ZkpRhzQGyXDKEZjLEdQEt832W5ZSuQrpKh4dYTWmvNePRdo0ZrszDmMarSGFm\/ZwqpZXhYk4LSGMQk4F8q5T47R6ew4HosyaBHfA6y5tglDKjCSYg5ufGRiRX8vUens\/09PcSBYKPhaG\/tXHs1SiHnHBPTfI\/UuXg1oIHXgfruwVUtPTK90ZS0HGo8R9zdsvHJRn\/zDYZrg5iY0382x1Ye0kLWyDIjL95fGuZnn0xJpU8MgWvlbquy7261mSVV54gczTQCbNJpJicdmnT0X2kmcKSSeAV\/PEqizqMoDrtTx3SvBoWb8szSYgKCA4ighkgKCBnYJ+dWM5\/5e1qxxlyLIgBF0KWX6lVKXGN7AgAd4lbN6jKu4Ta0qbWrIix8MkAVFj41DJCHtqNyhW86CAJiKagpCEyJaQc2HlrGaoPQn1Bttb7j5Tnwoi1wcGx5GNWYSmBaXS+XwJ8vNFKCUmNZOKDxqH6wPNHkO5\/jfUt4iwg3Lhl3yEjZPaTvClQAP4tmlJkH17BH7WV4B+X3QCW\/yX5ZaO5icXVpH7g05sTVRR32R9H7Z\/wtniRHGkYkdioFUpuJISq3dujk1RX2BXeAukiyD1B3IgS9+s9fGlmy\/3evFDWoJ5Ywt82mpRi42yYOxBxWTvCU4IKfyaOdR9E95yF4naU0+eDGqLb+tURctY\/XsPPvHvjxuIBmNzwFbn5W3CtIUZerFPD5qxO8jnIjYtbt73FWMQnNzNcPpiDz8jxwua3mspr+PQDAWPjYP\/UJl0If+doeFho02mDUM6RawwIqMNVRXrNO5sPO38SNACvu43yKBxAVYol5uw0dWf3iwY0bMeSxkNF+eju3f8BzaRZNrxzkJnme8tHDj\/54iFBDBtlL9Cd0vEAxOexZRbC\/bIGUrIZ29onJ4t8LMHb3C2bb+jMPz61bwGj1jN5oC\/C++a6ASZuemFchTjYVToP0\/yWrboPTLw\/SQPKUkKMp\/2COLTNOHwPq2lrDthXwa0CPwoubEq1Piy561rmCe7xe6QkJFhvz+gOdgKG7MZocTJjSq+GS7X4LZORtafExOlgk7vta4JbZ+EoOsGi9+QdO2R+roQn0Yr\/7hrf2yRQmbAPPTKyz1fp2qoO2ikQsuQP3adANpRVzs34Nup\/0CS1wR71n6FmgMghQswrb2bFlOkdCbnzfnqZ+biv2pU4+mgKszqIFMwf7jaEXNOeAK+h5CKmSa8sqH1gn4kQM0gz7BS4lAoOpBn7ijmvBEwYklItKbiyLrVj9nu4+WtlCzIv7DmaORGOblwyHc1kgvL4vpAdKcL8\/hb1GRj29G1PIXKHqwqSqsFX11wyXFG+ciJYE01W0P3+d3u+MuX+6\/yQXJp9u9Z96sXq9ZsguvKn8KE0KVIxO320eqpPCQx5jz5EbLSJVaLf9A7YSVA\/PLEU1E6b6vJ2DAaPw0MZ0BC13e+EPOEQ6eEBdqXlnvI3WQf\/LsvpOmNoI8p2wiE\/LymaGOZ4gue9tcuxOMcCibPJ6efHVlOSJxMRSW2pcdPBqs2bNMjmq5XN38klvVsbf6V8xA\/mwHdr6Zk3CYZqXtkS4bFcyvACbIyd8fZwdmTIwyiL8H36pJEaLta50wuJl5QKFRxV81K32a6QcMCcVlchDNKlfKzseMX5R9\/5\/xiKiN\/XeKExKy4nFigrwOcb3BTrzbl7ZAhDQx8CYrXfLdiBlUobkkE8EgN57OeQG7dxZHtlDRsQPFp69Uv6cf1fyPlZbZSEGWwCUT+rRYdFJp1q5rhlzKxg+qU4om4P7WeGfncf9CGQkhU+Qp7Bpvh8qUAZ17cPemd5NJpvzCm+i+6F7d+9iPhafzMGYGXc4jGvonwgvJPuVFNTrH9XO5lD4v6FuOFXzuBiz0fnoAPFGb5l937lsGvCduA9fK6FeGFP7BPtbbBRGXd39ZwmHxeM8GNW4OuhPN81lB6uv68XS2iEtZaV0+vy2At18OMsQwNBuZ2Ef8R1uBrAcomOm2T9aUi03VrNG6pIb9TpKIDEFR1l+BBVGVI9CiKHXbbc1Cid8YteO3dhYvS7MJSUwmv5XxV6xwJtCIucwpsNtLootBvkR\/QWC4ybd4vt5eVjhI1C3Rc68JSi245SnS4kP0rVh90BHg0SHTqaQmRhiDsLnMTSPnyIa5dDPt5LOET9DR4tynR1m3cAhTow3DFZcJGrlM\/NbIK+3T1LfBXrE9apZaDXIlpY6Jwu+uXD3OcVYAnjQsA03bJHIaGB8lPgmw14TvoU44VxMwjh8j0iOf+fBH9TQYB7ozK+E4FrhKvaJyCidQ2JbTI5k9LsCIvoPEwYUD0KKvq3lZnRGl4ka02pfjQlLs7u+EIkRk5Z9lqG5PyAdhGoRqxoOKMdLViwnJ9pvaDxQWtla1+KWGvXB0NK6SNM9s19N8wvXJn2kAdJRzLJxGX7pFFMfiEkcpUJKpoNQyK03fNUIKaDsgVWLm0mtcjUjuBYycqwwK8NofFRF6Orh5qcukFVhqTSih4yNftstQqoa6qrpK+TdxE\/S39tRIgUFy5X\/5JnQIqoFk48a\/Y8IfuyVSNg+33wUP2ucZpiqHTrnfgtR+cS2TolElVey8fHTpm23quZWbMfT6\/ZrAH0+1PiCbFlQJksNLpPMOh2usX1bSM4FIF5qa1fJe9TIni\/OXhOBOL+euUY+YZgH2AwgAMP5V0mLxOjRH0+7\/ieWu+nmvEehx6UeeohDugLpzjwVAxAVWe\/CZ0SuJ7Sl5lW\/wm3+r\/6JfeGm\/+LekSVymZdU+sfUMRl\/LewS7b59\/naRa0HEH5XNrxdiCaogZmyWUpgehTnMYOBmvY2tO6zc7nAtZZdQhicMfCHb39j3Yol+++K94BCuIEDrY+gC7Rpk+kPM5T3pK\/bbstR4a2C0ScsxGKOHnhk4BC4Bk7L71wFwT3p0WtcvIcUTWZIvt4XQuin9wXPZfhOzs+GYhWz7jDxi5w2BpnbxcjzRS3ePPRFUiNL5M46N8WhYNRb6ENzxanmQXcI+ahhB4o7D3hPy2CaVcF4CK6JGxVbaVhUx0x6uAc2e+pmZt6n4t+aJCO0hTNkYp8wxo7IMdIAN49GfU56vFHd1gGuy58t127EpmZkBidk8hxNdYdSJcv\/RLvnWYyiubR6OFDg38zv+l2kQK475xLzHQabjMuL1v1v6+GIHvtoJml+dH2wXYh4zpx1++bNkk7urA54kafubesPFlG10\/qs\/JN3Mmogk9d+NJfdtGze3ftPt3PJ+DWQKinx+BfrF2PDkaytQAcnys38SojW2r0C5FPUF7v6E2ypsBRciL4jorXTJ1riIZcEIaVMPoNqjbH8GLWKyjECq5Jk6p9AuLbg25vJGv545Vwf0d\/fer5cgvFwtLiWgKqhFcMupZUpt5ypgctUPrqpDO2GsYDXjN3rsFmlwq6rgFA7e\/zSIZaaRhXK8k5B1hnf8W5ZX5omIp51rfOkK9njMkMLEJGlWapAxGZuVS3t0vqtnOdXCPFxY62x1QRAiNm0MU9IJKmXIBfSidhHRSk2aCiqHMYTooz5szvfmolcAO+Zzg+K14eA0pOJvuMvdn8OTsML28V2AdbW5daxGmLG5zu\/PrZIPlIGpzhw8fma6Y4GJDT\/zkeFot45YtmpoIrL6iecarqloSBIHZM05o9x21+eO15FDrIrOOPaSr4CQbBRO3NFUS+ZaZMeHVZadz\/loBMzrrJYTZVWqedU2i\/CwFLe59+C7TtwsFp2EC8ihx0BdgoYpLu6dW7hRz2Vo3KJoqxaJytHWJMIDpSTf1rUEDySDuuZXrlfcj6C7VLLxG88sXVi0VVEDf9uYAhteVS8b12v4850iFi2jo0mmmm8SV8oB0It70K2k67DLmYkJDBwl1NEZG0IiIers2cFvEySKkm1nhjrpaYK70ehwfPJ7vl8u3SDl38h7SzyIMfwNYEQ+2b4CVDAr432Ee32Dc8mBILoHtjXjl9itPVmyjo+ZdnsRbzgfT+ghQ\/mfpv76pE6f3qx1+Obs6v6fdKWL51hzWuVc5eCEfE4d2VR\/JsjFIEyhJwXlXkBuUfpr9Xa5CW9CZL\/PhZ1UtqvtCCNFu2xTBgfIk2Y1xt+jyFui+7eVpRlccBMQ5ZtWLUjaCgb0hC4UGB\/5zC\/rpvIqogshvSGLHotGImTJtWCPMl3XZUnQu3ty\/nEeMpZT24UEi5RReoDCt6LfG9O087i1AOFViBxNzb2UCMY3iYHhfnIPGo148C\/lzqSHNmh3bd28uJOTl\/vWNvx2o5FlPwJfaTZxwhc9AQNsX1hLKtYeBUnr77GltAnUiwK8tqN6xcSGScEOd0MU3Vx5p2+SdUMCcgT1Bp5SDAhapPYJ1vpXzy3722i+O\/\/h7sTExtXzqu0g2E3z5FqfV71snful2KHUpgLvu2YU3iUiytLvWy9+XEn02Z2tz7PTbU4Kaxzu8GfyrXoza\/QrJoHNFFySS\/AesanZiskd8gGBonVBKCuQssBierp696A0lIlDlJm6VdJY1ZiA0khwem6D4SzZE\/NXmJVMNnbDQZZEcnJ8zX0HFPXwUWV+0Dv8bGVJgC4IqK9okWPciE81E0c7rw6LL4gDRk8jjo32djfqWDyGaWJSiVOUG5+wMCZ21kXln8VTrXE1FziYT7ZhZghbkAQcOJ+Zol4p6aLW2ic7gQv6WApT1KZwdBiIONSdhCUyPUfJ0bz7Jj1zl3pkTo+V6bwR4e7exh3ZFC+HcgXRZHJsAbfRN4+0mBKhj\/JBLBFh0TsGv57l+uLNxC8rgH\/GOugE8mLq3ogrV0z8ItAOvoPhsaKyP4mZOLTYCJQieZDQIqDNPCATqy60G2fK4JxmJHcCqBSk\/SRtnH9nNLmQlLFhzbMkjh94\/jT7ESYSe0G+FrAXTJVKQrk4WbVR5fWtCR7ZOSay7aGrTmUQ4NbAGCWPfYSeIO5qUoNkLMVdfNpFOzr0i56n+ZK7keX5PQ\/QMUlocMcO9y97oWYEMq4BS3WYO15pXRjC\/RVFaxBgHde6OMkGw1lzcBvhPc1VXyxMq\/aiE90OnrE9TTDUDCmDNH9Lw92ebWCTTa\/mzOugnowzoaax171tJI4FszfSQuuolvbhhtgJJx6VilI\/h0yf4adMH4EukrP7lLH\/kyY0dZOSibHZgnTJUZRqgJpqApfsxNQh29XEot5vK6IYZ6iv8PPt0bzWsHZMjId0aDq3jTC1uLAWNDFC3tQ3KxP44mubgCNjcQIZzvfvYM8GBHp31hcJntsTrgRjueTJTA\/BOfQJxmymY8ymHShR0DsvrjQShKsIHBS76rqciifzvihYKoKOhcu\/EI1hhZQIV8D6xVSjZPeUqQZDtI+ARKO5IwUhvOdhzBtyEzADLpOFOUH1WUtKUKTUelcao09bWXUhv2AQbqAqQjlS8aFyhMlxN3frdY1jFuPv\/Th4Sp\/\/eR9Drx21Ry8CtL3BvSOKovu9uq2Wuv5FFX7CxHqZ5\/L5pOxejVW9d0GSCVIIzYBESG6CAYD2tGCGd0TWQXG\/fw45nAi4Nx8BUumoUyL4w1uq6Ri0T6txpIEa4VesFkq8haNiILSSiwjgI61DsCMqQZlds40M9fUj\/gyver6RhA3K2Yuwo4Olb4uezaLu7RVC9mNJBZ+w7\/jPTNhZhO2GEbs4bcHMJFuOP+veDWoEzdlz0wTM\/88HoaJ2NF7ksrgtoBsoRgLSDmE9bXzKtgrJACnmZUfD6UdFEVT9aATd53vHHf4hqsCopncTSuPpkGVdvWKGID7bEoNyk3wTjWlTjn6NGyFCCfnyl8Uek9kpLwKLCj13q3rsKoz\/tT85AhyzdUZ9dWoh9jJeaeSVRHnHgTioe3oVVXV8xVPy+3S0aH8mDDFu5EMoOktHPz8iplqTQzTd8A66\/ry0wSxPYMxUZrdTjehNbCwet3ZxhtSTRWjw3dDbXozIV2vligTQGEfaiR6I73gjcmL0aRwrUe7rZjEqq\/tqekzn+S9+4K\/xl9BobZQYRwCwSBz39glWHB+A4fwiiEhs+tW4ODl8HSrRxGCR+Egp1X0QNd6nTkXo+Xa2CjfWomNFsR\/gS4oGfrpjMss6W277W6s0x4Keee8HQSonXfsdlbhpmBeNKH7HhAA+pyXYM8t9UQ9SPvruvpyv+s47SN7tA44z3v0udVoXnqsfDQ2mpobR+dgLqCNV1hbUwQ1EW4Jp8YicTPmvx2P7N6jojLB1egW6ApNOAfoAiUtAXOm3KS7pXsFXzFVo0wo1khU9y6H8beixHLHxng8uvtU\/Io5nRRpJoWgzW2GSQiho5JOZNHxE5XgEosjoKRpirw8i9EPacGlW7uG74rTiOms91VApP4LPrzqD6+91VYAb1ok5Z9yVjtBOuYdg4rzVNNsOc57hRYgw\/9YG\/kX3IDUO0jkp6g9yaL9IBiIrUrQxVj+93eY\/d6nLbiN1mOFWKa\/pSNbUqCcIKBKZdq9nkvgSjHQ9GOUOW0umPmasV7R6Dq9sP6Oa4vmHQgHlJm5lSnsRjPjpg3N0fbjurUBHcqJ3mf1zhRHxHWwrWFxxA5j6RbuN0jRcE081Lm5zf18tBEbv41b3fVQjrCgHna6hXm\/NeypdYe9UeHOnqbzNdd18dcsAwwNx3qB\/2mDaXQF+mcIfcik0ETxf98o5FCb0ah2t4h9C2EpRxhrJdTrClarhlMYiCB40Sc55iE34enPThnSLpdsLdh\/DJ3Muqmauqe3KvyfvrvuhG0oHlFsINCI7ypX+eeCclSFxZbAFG2iy5E2JGrCFv5MjiqawiLHK9U0\/ivEOKgDWPifV40rBrIg4bnSmix4h0\/BkWTj9uViwRC8Ln0w1jVAWIalbhKaDTiuq799q8vybAVdwrrDQFt\/G\/75MPndRZrbYH346b0E35HZOBIUwCBprqF2ctUCMyndLkU8oSqYaLaf9lj6seXlU1m0r8wWfIlJfxVfFyB3HVoQ1oUN0fkiTiZZE6i8hhDzhVbc5kgY8VUa8YmY+FsTp20W3mfUvGGW4zWppKjz8K0YEr1ipRYwclLparPMgFD2SDL6pBi+EMa5UlNiOYVXNO\/3NbF9cZLei+ARmcIrXsw0bmyj1W7rEFM2XDnfV0aWguwtbTbFtvIQ3ApnTdKFOgB1rsonn5MZs26VZ8UqGAO08Ad0iUsn4ab5Egk4Zaa8W7M0EHQ14IC+7uxLWtdltfytwunuSwyBne3u\/JtZLU1yvwJWOaROWPG0lZwXLoVi5YE9AVknkqeD5I2lL\/UlLNi8UVJj6eqMV+tVIu3DCze\/wP9w3a2WcnpXQXN3ziKbIiC0fwFRkrKYZGcwmoPxxnShBPeIFpOFidCptxCCCHoQ+I8xXe\/Q\/s74DuTF5aB5ajpTFgapaoCjk4CXLgEzrixMT54RX7\/5e7XqOa1HErIHivrsUqiwp5vu3CwfCFNlSQaM24TbFngu6dLva05h4MBkD0YjUFC7RQ3itcIa3OZA8WLCNx\/BsIeprk1sFF2eutujal2o2Ej0EIyMTbYf4eLQeXMKjZtDL3xjQPk3A==","iv":"6b28ff5f75ef25b2d4cf4040a26fc0de","s":"b2cf8ac1ea8a812e"}
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