PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
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","iv":"4cf3da7ff0cc8d1c4af7acc6c474988f","s":"6ea72cb431040a8b"}