Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
{"ct":"dCpQb2PyT6TTkRiXcwJdkU4G4Z8fN5fztWj\/ZMoPRNRvHiQVqy1LXtBxW208ZzHbo\/RKs7KFwHJY\/mp4aqR4QJuKD\/LxQ5vFmSIIS5wjjvDCFA7iBop9TD+4lV0lh\/sL73bO9IzyS4\/VAJAYl82h5ITZQsZsJ7rrP7noj+Ibl9EI42F\/fqMX+Nm6l1SR+sOeUoFutd8lO5r3u\/Qx1j7OAV7xPdBocw\/tzyjUgGej4xd0dakDIpz9vvV3rM3YAKL0\/LSeyrPwP0RlBwo1kHlX7MnOibU44dtWVVXD0mAGbtWTCR429E6MWIyVinRKEuubN2+P435k4wDehIC1jJI+U4MotAawighI5AYiduoGCZA0J9ecMCm9DxjaoT8ExHqfxg2bVo3hd4fz+2\/5Hhvw35hGYAr+f6P4yjLlV31rsbPDrT3h469sgVcsESwIgnItitImL2MEIG6rdFv6HziqWzjnBALI626UGNreiEk+B0iDtKu\/2llKFOSGAxSH0BpL0V7b8fPOYy1Gvs9wXUpLhd1abE2bFMxCzzwRBCXjzGCKuBNvukjyLlmRFnHF932dxNJuShV8msADHyCttxdFv7qvh9IrQp5Grba4EPkLMcJ6mxx9ZY8iVqY9k9sb9Fvgdc8LRnWZkxLs3dxT2ziFPqVsHVy5uIJzlCpTS+tk\/sdFBszMGNi0+RylutTkH+vguwPOMGvyy7cEDMRff5SbXgbHUCZMFUpVt5kXKP+qJtrP6JEIyscGHmPvSo6eI+O08TBmASqsdek9CjSlD+impX1E8C3nStULe3Rc\/9U9edhg8clspElUQGwY2xtNnLttaOsHBgmCRA7S1gZMr2wWORPTsyZ+HMe2rhm+a2CAtph45FpjkcMuYWQjmLspnCW\/OUZu4z2JmKTqRKGZK41OxL800GRPX5MEa68Pf2mOdJf4H0flVlqSAUYBSwnJG9Z4r3mzWkiKLPmqxkwhitV7HiToNvmbq61vuIO\/nKSSCuDN2JLc9QDm2TGYwOi1SVKboFaw7rvgfLxnSRUEOF0OdyqgQ78ipWeSM4QYI89O5HU3yU0gPP0W77xITpPJRLSW3WwjCHNfJ18KdnKCuOZcTXDKkHbXqaB\/jZh\/tM0pwr9+AoFavrGVm+EmeiO\/aos1HrR3IzKTRhGdvxX+lAEkqa4pKhh\/kcObCRiiX5oD0Eo1PVE6gltGMOz+Ft8m8QD0ItinGGDa5hlHpejbhqTLwf5Q9hjsjXjFtqn2CY3\/k15o2F5myDxTR\/RP8OZVohnQmMcX9vR7CrQIJAc\/ep4Wa7je4aGDt1LB+w\/goFK1i+TrO3OCU81I2yT\/Qiz2MN+y4rxS00vvCIEzoH0QTSbc86pbIJwLJ\/KIv1phzD8cY1YDexn4teBkIk95k9PLR81d7oPqd6wEEjuT6JAAxSQ9PI\/WBCUb\/GpLTdhFSA6JsJ0Cp0636luSoN6gwIbTRZAqeVO1K4YbTQlVg2hjtN95AP0EI6qjYCr2JknoR7Q\/A3\/P6Ft0j4TZuvW5OuBl+DQEOC1AXk0vVyc+5Ml6rGm6L3NIcW2bDuFuHmK9OmaUdgUL1i31\/f3JcVffVxaPt5M6fIuqjK3Ks8IN7TNyZx9fTojKwKEcRE8TxRhA28lgkITyHcQxCVtuyMsqJufNQgRgfo64g79tTjszlEBH\/ebi1Sucvn\/OGJca1W0iML6y1ae87gCH7Mw+hjQHPFT96krXZmYAejICBxS+5Xq97by1kIYTrO6TLDdFm8a\/oJmWa+9G+9OzWB\/J5b5EBFbtqxVlp40lukx4LdSSNu6IooSo9ecuXRZdX5MjzIMCaBVJIWDmTEi5jUHTXg19EOfw+j0tjhpYpGum0ZqOnfKRDUurTHOyO4\/CqL43nxkaduM1aBvGJ2tTTMRBQ26iLtO3qgXk1ATwCpYzQwQrRC1T+HoKNknip2fn0KAMdb5IRGY4SydndLEiTXf9zxHvRZeBZxDQnb8N7GlZjloxjsmXrGprPKgk6gIfwLWj2kXz+oPrQ2FN0sBp9lA9pbmQ2z+YxPXlShypBr2tJV8Ph\/TA5QTPS0cmvt87jNmTO5GYLs\/byXiCsEV4VMm8\/5xJ4mN27ApptvVAUhsdksuTk1\/Rcrnkzf\/U88yNjSWAUjdaObhl4VHPfoydFdEZx5ednjK2NmOU6oCMYt8GibcSFqYi+zcNfXgAI8xd4QEoqJu7PfVETg6eAbbEiYTlERl7wx\/IFqORyQMIt1JydbnzJoXXrDDCh916wAC404zYA\/jaSRD6gRZfZduLAiORVFrj0Jyk2bLSK1JU4v6UIgJPDiv0pOEJQ+6gmxpKW3POSSqPT\/02I7INs1gnL2BRoGQeRRwGnUvRt\/DJKjnjFRfTjIYUqzxiYPdzyP0As30IDE4pBeegg\/yYUS5cU5Z3AzzQ9lNY2cSK+4rYZ7XskeGtF92wGzQgd0Ri+XE0WH\/EY5EMa\/fzIrypyZUrb63NmabXbQtjp8gkF03vjDIbpBN1+mtHRmGJk4w+clbAfwMWYerVx1glV4pe\/QNULzljc5Jv+\/nMzIlv12vYgRcR2o1hk6dqRN270q5NMj9pvD3Hp5QyXK6tnjL8\/YP3ZhDVzbEcaJmlQZdcByfgI29LC+nVnISU+nJBhoolmcoiFoEk2cTMK5+cktiKl4uyEtOsD7qVhvL4kjNOu8pKfXRP3T0jbM3wzdGrWTgr5FiPlQMG+428Fp7p3mvclBkuy40oCgY1IjeFDVIjwrhDFwpdrLtAn12\/XrbcDlsKydgzA4jYcY4asQAIBfw2fWGcKAZg3IH632fUNGsS7Of5Oik1+sF6u\/lDAkY1m\/k6She54pvDSImO4qZTXx12gmmtMkLouFCfuAl8GqLaAQIZGtkeX5cu160m0dIcdBUmuIElgvOO6AgI388I\/qZeWJmctGDYwURfusx2pzw0rrBoUm5T9u6cbJ\/YMCeQC7iwP6NcGW08QD6lQuAx8\/\/rtKNjckBBCr+V1EOxNC9sgPa1AX55N3rF7gjiKuOnbdrsXkFmwuusYNkjf7dJ9fI0I3saxZotJI4cscbzKJvYuEETUosyJa+\/QLdC+rqjwP\/poT8vWEsTFd5WONeqVmHs9j9c\/JqVvyVNJ+cBWZROu2wxduD5gTKPF+Tw+kFUSjNrhV19gTE51bZfZKbFii1j8owIj77a7YvOBjkdsgi7\/t547k9VvVLg\/emBkOrlSqUvZuph1b4eM2zmMGDTeN1NSbtdmZacdsHpEUQjHhl2+g0BK\/GrrBq7u5JmOu0H2fwahL0Bcc2TVG74DDHo4R3srtgq4TPjY5H6G\/jq7\/c0FBbBClOMXY8\/fYTOcE6bSuVY3+Qd1JLsrhQZRgRG99AqcM9ZGoC2sgMquNAbIgO3ix4vOoEXhn+1W2OLIpm+7bFS3bDHNKsOPQtrV2eLbC63w7VYzkcfNbr9oHQjanWVT4ub+670jb1gf+hnVobIyjz8OGmjdoYpJOAYvsgdrWIrwMhFx58sOl0CKF7rxWDKjJ\/GKhno\/ekRDl+PBwf\/TEOlB7Uu53sMazwLjowt3VzG9b\/LAP52eSjWaCeOqz3pLtf1WO5WXwFU7ZMHJfYs34l2AquSM5okoT5L7K7Bz69Bh2AmTMPJjNTm7KXokUqXUqFncQ4sfBxDWHGfyw0af+fH65iA45qWZCz5CSH8rvCOS2JwsjXNi6J2omdu0MtTXPKLg7BcnYeYMBXlOrSC6Do8AUtBq08FTnxvJEhSeER\/vuueN7dOdcnuFEJmFHpuk+DEm7weG+lk7MDsfMvtyQKeEdq0C9\/NOkApdz8KxhHL8T0VgU4vEorh3ecnJxxJVS+CVdI2Li\/I2vbgW3xbTKCT26gTg2YxByK4r8t+GHhf8KJs45vcZwFLGRrXbsU6KXiFQC3nJO9s0Lff+hPlUZMLfUDxyWytSv7AnTEdZ2ozalzI49\/X+gPlwq2HdauVhtB8jziJET5gR1cWysxuZcXQHUQ5CQ\/HrhiB5Fv2Z1LmrA2WpVSzqF1XFVwQvoNRusPwkWb4iYdTtJYLmUzQxIX0EuFfhGBThPdBt1S3pMxZMxGHOvcfTvMy7RKe5ai4fihFltv2ttkj\/WON1ZiDrhpuTbQnfounfo8KeYeJ09KcZ0tTnQMUZAqTsWzlPLWTN4wCOja2Qn2AATsiHKyLB5SUOnRvyWJ+Sl6O4XU34j6aQ6Ep6oB8c\/RKz2lEWd8xpatNEjsBfHHoN5zRSkNtOVMC5+c7JxkTCXntLq+uxYKxTETiQojmq1rS8n31NaQQ5I\/d7pXkwH8qLmNqk\/9s1RjhvfEe9oDh6DvkPokkDE70rxG2P12daUKEyxZb\/8CJHepd+OfgCF8c2L\/SctHtN0AYivylbtel99JIE4LlSIYteVB5hQfH5+dPhhYL+\/7K\/S\/dyhdRAVifTDPYpOAEr\/7QFmeQwr2sA0MkRlW5q6MDyccB+7LxxB7i1aiJ2QiPWdz3SxVx4Xd33v21JQ3iu3J6qXcThQ0jCqrdCjO3KKSd\/BGR2mreQ5CjJugdNK09ep37fpr2vN0W9F3CQV6YCBKdhFp62r0Fx+Dhb\/j2EK5Lj1Xee1P+kvdUpl05A8uzKOSBEiq9bIIb8kcDCIwJRAnEc\/DCn9CZX1LhPGbiuuTe\/tW1s1t920yFYJuPQc\/h825rtTezVj3RIEBRu0qeVofqxwoyO0ywzCo\/sTtim3MJGJ798jb0MtIE7Jki2T69T2vL8QMelJf0CJ5QM9HPVKUrVIGQTrd\/MITNFHKhY6GCSV7z8e28TmcjgzR2xOvx76AF2odfyzH8wnlbVAhgb1vvoLkz7Lw6BBswkTY+K8GEDztQt\/lEtvaFWmR1myi6OjbWjHQPzmnyffPAx\/Jr96TOMzD9X9ZGz0DFeGP1+BRTxcc61A\/2gue+g57K2VLbE+oZ\/\/vCYbjWHuEmhWn6kkz1dg0sBcvl3upUXr\/oWKdjmP8JBgyXl8SDFxC5691m+Cig3goSLL0Me8IeNILerFT9uDFEl5mZ2NBKGeOZZEzBgVEDAAvbKrbGH9nmWl5pMWSVGBP6fTUk76gBLOzmLHz882GO2TbdbfhQnIn73aTcX6rGy2POaBxvSVorSNnG2SXWL5Wnkj0F5VcKOVy9M3XzOAdWAWSyPzjsBKF1gJLtBFRemNgFz\/7E6f5gu0O0Wna+bz4YAyuwg7ewCFGJe5B8fzu1TY+2MYPHBEOkdXjUU94R2UbL7MnF4AVvqA8FGW+ct4DQ92K+ou5\/QAHuK+D9uyPZgk2FAEsndy4qW7STfDA58yDja5MQ1WnM7ZVaNQEyhon1q80LqgA7KbhVdfnhEoXsguMTHSXIYOfeOzisYwrDBHj74sm8jRNXN6FOLn0\/dx4\/i2DOQFTdup05jAqqY9G01abLOnM5YDhQUvdudIuswynvOGo3Yu6dN9UzPTaI70arH1Ja\/u3IFCHQTNO8FkVCAcPlk\/TIZBsCEoKV4r\/yI2VVcEvN5HkUeiZ9UmlfOL2jv\/WAizs169BaQoJn8o\/OpuCn5T0iiTGP67w234M0FIxtTOzcUjELI0baE5sgVTwtZGWiZy0IoWSB7vGa3\/TYP4fyEb9cgSbLgWURYdDVEvxIl4drWLrgoesDnGUwqUuFyc3JchEk9mJlOHdH0au\/W7Wu6e17M7CyPFl3ur1v9hn3RwHxEtz80RFrBwaoSg0IIytEpJMHDF2WCt2p4HO+f9T5N3sHcFgnvzRLDRtV6k1iou59oQqdn4CMF44khr60Q0zeUKypMjHAG3DJo+gNAbLQafYiXYBtX3SQHeDanIoWsFb3RDs+DM2eoCOxCC298CxWFZJOFQVNgbxtoMVWTcNUI66IVU1kjBdxceWq602oyVYxVWW1zTRXjsYm5jRGz8jTjDWMrzsaWjckaB0AxKhv1Wk67JxCbPZ3ff2oqt4g42ZluranDospPszMFDX7mZJjIQT6wgPAqdzGjxo72ssqxyGs4Yq6uXnKmA5h67nlmMXgTBn\/A2SwlXdaGVUPcHpAFdqOPCqKe9Pk4u4Mou97steQXa0yl9Q4Tpsb35WSE2678cr6i8hItJmE9dJ1bttwOSMEl1gKffsmURNzqWcWuKQvWczo31WrLIMMDdlvJcjklHun\/pOMZ3Q3Ubw7uQ5AYqpLa24V\/Tpbu3WhvfQAQJDR1GHV0rCfkKyfNZHJYHpAPwZCzxAyalb0vRBeQLIuUa43fSMstCzaDjZzJbIO2ermRTcfNCv9kviIDN3MAm5YArUOzOuJX3T3+uwD6cSUfSzqe0jk6rxUcPMeIc\/ngpMITLtbPsJvPdG1wRxFNK+RsWMo+8uAq75HwjwdT7PxF258EhbD2+3bL0LC7OIipo6u6LrUka3Nk1mqmI56LmRgWfPkiIBI+DQy+tqMnWuVlr8UtP\/J338uQrQ45hnJvDI0fBZ9Iaht8TpUKF1s+vGoWgnDrcgzsi8LiwzHkZPrMweEpq08VKK4dofTEO41OYwQxUTQ0CTQL05kXWF9olvlvUnQK8M0FHyunDOc+hz4SG9nSMQ4lqYAjNaFts2qnOVOMtwFeebOEiWVK6yoIAFNvReKNR+Zf4J\/pMsmDCiN0Wjrj1JxLGOB+yJ8C7C6cqs6lujbWmktrSvNBdXDhXK8+\/V1VhQr49aRfVhd17lHKU2lGb2DuxoPDSGVcdh8AN5eC9V1aAXQoE0U8kPutTiacPryYU3FpVVGtnncA\/j5857U+sXZI8\/0OnweeGtXr0+Olho3gvhIR9g6QkJXVtSOZaopw71elebveNZ5ZwvLoogJvlzYpYjFZuDpayQ2DjP\/\/NHoCtLqlY1fgP7PPkjszXJigDqMLApfmFHfuvIf9qhPINqH84mbfhk6N5dL\/iqa1W7YWnGbjwqBjRRZYVb5YvhlcvF01xXlFw9fKvNBKyMH4UH9H4u1A0idfpcQQ5VO5eDun1FaQegerzhsOgqbY2wmHnQr1+tXFzjJYRL0ygb3mx\/YYC3Fe5XkC+u2InoiR+qgjplmnZkT1l1CHIY96OmNaakzkQ0LOgf\/heUNCRcONkuvSUDL8pjV9qfeTkVD3pwXVKX8DK0c7BLWjBqqnLEvmvCftkYlkPzdUuKf7UmguOCAsdfvNID7tXzSXRwoAOHHsI8JN7DIniSvt3Yq5NhRSSJXeZqRHWlp1PDDhW5UcX8xDOpvw4pgvTqxE6ER2CXZjNGqslz6\/UrHMpVyA0MSJlrVuI18McZaa0603RMMqfGZFtq9xnf71dHi0PJJ4QiWHhrfsmKLhbznqnXIb1SV50dwrvwAlGZWu4MMDU0woOHzoJTsZXTEjaPdrSsx+9ih4SIJEisXjCt\/17RLpupA++b0L\/6YR8tjq63fgnT01fX5KxNLN8qreorRhmiSUCRGuovJRz10Vbv79kkiV8vw+wtNJE8oeR8h9aTRJKCTeaEvJUALbtXWYCO8ILupqwoZP8TFjjWTLL5aCxPMTm2QxfuePYq59OoJZHRfAkach0O5rBJ4VR0fADr8gA8EAOERBP3B0frl38SbdkpOsGALNAXntVtRpOucKzqZmyT2k62e\/thBE+BBhEa4gHeKoi3WIkSn97TBZl2zkhGQqfzUaqEtz563CB5lPw3tRnPXNPfEi8J1a9tSPJIxGZw6cxDLE9sXYBkTPy9cm8\/UDy4yrbSeqoJ8pzoCY7csZRY+pztXPSPP7MCzLmKuYUes4Wa+tAEUwxk92mhcljC4fes\/yJcuDENhUzf4jE9ieGBCDiLOY\/fumld3w9kzE+moMQH84xkzpiXr3Qo9A24DKSiQV7rG6EXAeDr6Y68h+9j3svVp3yaexyVWfQYQwz2\/jSq8xXjmZi4xBxlM8pVVyV1SYEcuOHNRZSqVCbBDpDfKffNbaeo7LlUebECxd9XfEiYgpnjEQ95tVHJaWqogiBLNHvGqM1xR5gSGL6TKcn1SVvjWuWMJjBLLJamenMUzpSKkjDSqxidZsfs4Y6UnkHsTueAQxWeB6pG2XVwLwoeiWJjqFnh9ZvAUdOkcUAIj\/HX55Mb0NeEcXXgHpJlangMB12A3Ec4bUszUaEaw0HDkP\/i\/tLjJ+jmfMMFWzfPDn2fDklGU4+0pylZb02SL4gO5G8A8CAmLowz8s3exOVWL7Tb0q8YNEYQcqqzovDkuWbC6XbY9udRn8ncNCEedmRIZZkY+Dsp6ukpkmI2LzK1kxQ7+dq8WBKQx8UN3J0xi2KyiKCph2hOyJYMCovql5GQ0UhSW3vcESSgbiniliBBJJYqqUykF\/WeWhW5CwMEiwewY0ig4MKUWLjQCF0WFHpvgfZ+7GQvHGlNFl0XZ5xzE3blKNRpRqdmyMgznwGjMQuCd8F6SoFtw\/8qIKCoJfAbZxvHVjZ1EqqO6QAy7DjQ9cnCxeJnYA\/yiLuYb1rNo58Q4lsz0NSJCu8vUcnYOgFat25Lf\/CiAIbjpuf\/rgCyfB5TvHW4+8CY06C0Y\/iEnmjhAjFtg1x9Q4wwHpkK6dGW+K9ab7l\/3DY2XMAGbz5x7zNRhzWdrThtcGPsa94LaXzBTiwxuEvGwJYORLOMLw5Wn89k8dHDnnF8Cizz2fh9q5v51n\/P83\/V6YuikR7zhF3KzHDuo0aqr6\/1WAzbcnbnJgDSCVrY6Ek9iHFNOveXHPvbXWSDRXrPJq\/nm8eli98KOguiBwzZmpZ9oDwIROFDbGnR3MQMPlgHr4ZqvIgZuucRLdT05M9PZRYNvSCTae9xPBPuPtHtQKGCS\/MtfxieX59qVYDen4gBg650nwt5Zh11IaNP8R1D59dOX1z+jPFQkW8Lp+yv0dQyAjE3\/P76o6Kxl5wovmddZKasbTAgD0FaVICP3yi82q5QLpOZwhuyVbBIHrYZCBWFDeV0Zavf5yLubsetTaEMDBTAwMbt4Voj1pT0u3HSORgNhgxjWysbgJrbUeeUz3UdnUWbWJKQITyI6Gnegi8nS+sBjyp0YNI\/+tw==","iv":"8cf40dab8c7d89cc0823bccd350920b5","s":"ff5e0efe4d109d18"}
Share your thoughts. Click here