Research
February 3, 2015
Katie Couric and Bryant Gumbel in BMW Super Bowl ad
By Nancy Buckley
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury vehicles present in Super Bowl ads.
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","iv":"ed6a7566e37025075c736dcee0faa080","s":"07ada733492c4626"}
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