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Dec. 23, 2024
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Blog

Top 5 brand moments from last week

February 2, 2015

Mulberry spring/summer 2015 campaign image Mulberry spring/summer 2015 campaign image

 

By Kay Sorin

Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.

From campaigns to end domestic violence to viral videos encouraging environmentalism, brands were eager to communicate captivating marketing strategies with some using quirky butlers and celebrities and others taking advantage of popular mobile applications and Web sites. All were able to find a unique way to express their various messages.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. What to look for when buying your first luxury watch
  9. Harry Winston emphasizes duality with new watch collection
  10. Luxury slowdown reached Richemont last quarter
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