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Multichannel

Fashion marketing calls for a non-linear approach

January 30, 2015

Younger consumers check their phones a minimum of 40 times a day Younger consumers check their phones a minimum of 40 times a day

 

By Sarah Jones

NEW YORK - Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Baccarat pulls incoming CEO from Printemps
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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos