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Events/Causes

Key lessons learned from New York blizzard preparations

January 28, 2015

Instagram image from Bergdorf Goodman Instagram image from Bergdorf Goodman

 

By Sarah Jones

New York is returning to normalcy following a milder snowstorm than expected, but what can be gleaned from the preparedness strategies of luxury brands before the blizzard hit?

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. Women now represent 13pc of global billionaire class: Altrata
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
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