Research
January 26, 2015
Chinese consumer on mobile device
By Kay Sorin
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
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kXns\/O5foDHPS1XscA3OOUbc8B4xBORR5EbyPFoGx0SwqNDgomYLTTqK1CrOlKbAw09MxXPpoa\/mA8TRkpU+qBo65kVj3e\/VMuJ7jWBw0jk19QnKo3jzmsQHpw+ZTYwLau10cdS\/ErbA2ItmqUKaydDJ34O\/sPjPPmB\/5akYJhZf7\/eP7Cv35jFIGXq5kIfN+xR29oWA\/H8QmpzcxdcZphoqXqP2EtobKSyccUIq3yngw7xWV+OUC1NG3RuamB6lsU9S9Ejgcl8FcrD5HnLdYappdV1Crymv5hIrs2oyFDQsYBrE+DpaPAbvVEjIp24nlgbdj+ZnHa\/lgFNbPYFbKD0P8vUHj9yUKDjdRvk+8eSyGxuUKjptSk9zaqQqPAPUhZWhOo0cxroO42WlRLDRG0soWtw4a2hiled83NoGF8kR9HahN8Oug3NaEvX9KBSfEPYJaiqrcQAreLyHKdcw5TBQ54todm0lTsh9vk+FJwwoaJck8mVwisEwGVHvOZoN4S0ygHsdMRseekOeYf3svHKysTtVaWWptN4ZYjcJqPhuY2bSErFuNEp8x1VhOEtg6Bbpp0yl8pdbocaTOONxDu+Ujh4apA7hwuhOLxIktUYgQZZZIU2kPmbgdLPJTDBrbBU3Dsa6wndFqFFnaCp3WL2m\/62pwWTfMven4CGjTnlVsykhwmGRsY1Gx7IH3wlxUW4i0uxpkSmG6wyIj\/eSTMNjOvffQd5lEPZROXZdNwCzEvWTf8Gnsc9g3FdVJppR3nYr5WBHrUilChDxQ9W9gQdl18RnPx5iKHQoM2452FGcCU4PMFMopOJmp0cC2egbs4V1ofU920LGv6u50Pez0CL4C5gSb1puWh46L\/N1BUfBXrZLuos0ZEjTiwK05ksq4gJRxXCdGdx4kke+KvJQg9F\/Rw2CIwDLpngfaRt\/9NJhw0VokchYKb955sg6Muey8kA6RbIFX2iOUb0OhIqcE6CSZPAEL5YhxhXQOIW+R6+1GoSNyGwd9s\/srA3RarG37IHDEvliwffl3IeD1rkFYnxGLLvqW\/bt1Sq424SvcdgVx2QZT\/1sT1zGsZOUSbAHNiRf1bTrhy5UnMdKY65XVWivUimlBkTO3Wv8v6QUByzUsFfWEMQfQ5knmzo7j7y+HlRvU\/8SqzK6WUOliAcmnR+bE15EhNSA0ZZr8y9LQ6O+HXMLqE+MiLHJexGD2HNZtjnc+VpEmlnE4\/\/f65hIItgvWsuEIzbbqgkDVEs4bR9aIzUbtTTqV4PuUZ5kBE369lZ5cFIHHza2rycs2Cq82gjaE24ZNrNBDbU79QignDlckckl\/17ynuMY\/LdQq8Qxujf6g3Vy0DJiiv52vwjoe3mJz49C8hDY\/5mrqWQ5DYSnIa4WVjdhvAdmVyXzK2gBn9tPgDJx2HskQP6elwXg6bMFDSIiHFyDgo619XTWan59Q2SGvPUzCnzys4N+ME1fo9sV73ZeSY5KME7i7SIdwB1mTGptCyUGb1nmQZPp5bix+xEenxzsfX\/MIaemuQxVFd2PmTtmnBPldrXWyljk7pp8zWMKQtPZragTOcsxTzkJVtVuNGmwaF6b17oiH55PN4VMb0osG3nZNYESc3pJdn\/6X1T0USxANCyVQZnpaq4rGHTa7eq6AJ2ts7XnyVqmSYg77Tn6biADKdU9KPN9iezP0vMArdCkWReXxmUX5qR5IexGml8iy0qVlIGn4waKJIc9\/9+SPZjusnLzGvc25ckLPxKN6e3FSmhNfxMLvygJMnB4eFJK3QtPk+I4zF6\/jDrf9doIFgKeursZU5afJR+md3dGtTyPr3hTtgchFUVu1WNnsbsRom1u366srOdRLmsVb0nR+sB6KYMzYBW1aEarWYGqr2sDtwPQquixOF6yoWyebJrPQJNu43UWzzA9zuGFmUpCqE6ceIUqopywBnVcE5DJwwPu1GzdgAXkE7lMCdxSnhQwNzp1qGaIvRGdDEMY++gTC9QmwxlKyS1RB4r7Z4aInzh63GToOcQ8bYnyPgIlLTAGKyYJWyv56SR4vBBJSpwBLgoc5LXbNil4p45wbwOJOaZQrcxItQ3oiGvWdYq3WSB14lLTdfuXZGJWm1eMBOybKdoUecmxF63946WW1MVh25hY9SorfiXJwDA1Ktyx4MSarK4So150lKM0rMlPFUOctvvex84QuwYD4wakOwiS8bh53lE\/udRxg1kXRsA3HYHB6BW9HVTz2dtH1ryCuVhhh0SY4XEAZPXnXvjM0yjv3jo4tfacHptxJ9WMCfgZBprrXRsEJJA5jwqTCMoamQt3Y95ZST6lX3XXGOBVEWTBAmZ2KZzh1h+JTRpLpy0ECsPmZEurqyPJhSr3puTzOyHVc6sVCOaENeK0E1kHmFxpZObuDh3Ct3FTKO7PpFbV\/yAlfqgwlg9X6YqifSWQIm0uy\/W0OLtFi32B4R5kP0ljqJOmmDpmV1uMbspyNqJuzNfnsByhUm1t01V90rIpE5F8V3rxTSTGiZ86ZsfM77hsDDT4D6Q5OiRAKXKiiepqCjqANMjG69ruppK+gaqy\/GOZ8u6CZp+\/nRW5bwHeUuhNnnxZH0pFIqEF+qWs53UcVWa698w5XtnV7bvIc+ipveu4WoAFK08+y0qUzYah0yJd5gW4WtAuh0CU5bE7sNzO94gq1wmCqplkwtq1rPQqCriNjrOmqgv3WyZ5GHT0f19ITuGDv4qu8tq0j9Ga7hFwlE7\/ckWH1mZpm45fnKInQnZ581ouT2GYSXGGD8YGYS0n+jskVIeCs4YGsMYVujGaBCnnVMAKtQ9LJk5631Yeb5v0zXHJJa3OV1qauSyoQlIKCv\/o4tZvvVpjfIYriEavdT4YbOhCBBl6zUrLMvMxCjFHS+7l3w6rItRnnI9y12nPQ7nd1q6deROzh3pGAby2nFwdFIr26yN\/5rs1\/VD1AX6DAb6+3aXRj0XVP\/IGKwSNq\/WtKv5m8++DtrIzGByPjSKixws6IrtAW5j2JiOh\/eUxANulsIaMrVoTRg6CKAftSyp46pHh32GtFqFKqSsvFEE3QQqJ54ynsKW5fHEd+6AB0cN+6QtShg1YlrVzdVXxPtjI5jCWqG2tpga7pDaaLyX4FGWu4l0G5jGV8UGW1pPVQVGV3Sk9UvldW+HrMDP4Uy5SMo5ZG1D2WtdoO53ZrmaI7\/pPtRdVlMt\/xiIBI3C2VoCTdxy\/FnjV548cEap0GUDI77kVt01zYVqR3rhs9qOhjbrIdIiwI4HsD3Tu\/fq26BOgEuR8ZrFd6ADSC8JCswBiIyJCcHofSeGNMlsUH1p6qtkud+yBnNNNjURifdTv2k0KBnBRfV5GWIf0cjZWDvW90iiNZ11hXwH5v82lmge06DrWF6IUYRhDznFMUGOHPy8nYFMWpAuOSA2OyTNwsHE8Mq1ce0ApFMQF8YJv0LfWHdW+BZYGbkKDUJ76uS8fW7+fd4cL75hqeuq+NSgN\/BB\/usJNE6vF2WDDu8O8LA\/g3PAWsUh33kbR2o04Cmm5WrPXVDkdusLaz+T2B2oVQ5Y2VTx96ttngrPQUnkQToI7bR8\/lizt58fMXeI5YrhQgtcmlAN7k6fyxH0k0bZZyRNb6YeP\/0uE8mai6dnD5\/hl\/pa\/kz01IhY8jhrnzubrjxD1seXifTA1RSoxNNY6Hdrj5KCsuaMqHnOxTzHHD79Y64phxyqgJXfTvQAJL3zO5\/9niNBM1nVRaM0TCy4Jv7I0R2MRbCqod+fxBFaQE\/VXucHiiDkPoesTddwCic8AgBw1JTyheUmprQJIENYT\/0t819dF7Csgz11HW7AkoQ523BA2Gx\/yHm+qLat7AWGxsCgNdhLQP3NRvIRZHEYnKeW7Vye0ZGkb+x68o7FBX86j21PAavWEkOXGiyIpO4qBFPmWZLH99QQl5jtoKJEltOt3YJPaGRFFC0fLCoeOZjeBxCopCZdgG1k695sJSwGuef4CWI9QdwQ2yLcSozqobNhTA4GSF1pLKzltULXCh5YAZ99E4kzGNARlVnYgogOrps7UxpFM4g6ENulqt0muTTHw8iat02P8V1RWHtaELuEZxoj3\/rFmk6lw6HvYkp9l14GJvbiYDDRaPtgTTpLIy39k4DO0aiQZ\/M814HrJekgOpkbX0ItJj3+6Co28LHqjgYzxKFbiAcJbnJM8H8w0J95SSA7YVhoRsmygWKzE0KcB5AwFk0gc2\/qpVsIvrhOg1fvkzs9HxJIjxfyowQgEZ8hVFTPVHTqS1YwfNAitYjdf9JkRCMIxpkz67gFb\/E9IACWjhps5\/LWsDB1u5D\/2Qs7HOM2iUCRd4ISAdR+aLSSbAp0AwKRASF8lNnldw9fHzzEj0X0Y4evPGu9OpdGIFM80ux35vUnnF79sulRluyAlalL6iO67+kXhcoK+zS\/gQpY\/tZUNGXJ8Y2BDgJxDFcaMoLh7j2tLcx1vj9LsgdlSKoP6ck9\/7Ybr2sRhRAHGifDzy\/rLiVVKXYXV+Kyl8kx2pOpiGsjZbZAvNYpHHCkgHoOicf8\/74dqEj0PPmPzLjy6+X\/4Og7a0UNmXbi0BTHfdEfbnZ9rBhA+oeSYmihjIl+CmubR9fNMDhtzc81OSy6cG0HTm6+Daf1HXFmAodqPNIAwI\/TqMqNM76lLy+7d0Appdrnyov4kCs9YRuZqcK1W\/i2jTbhp1J56byYNf7QcufWpHDf8ot201SzzDYiPV0mx5swJOYojSQqMplveJV06D0N\/nhGbh7jCZTI\/Mq9vk\/jjyJvr1nnGeXp29PUWqUIlRCg7wEHvBS83aLJn+qyTmajsqkpK9+hzKdgQh7+70HmFoua9SlyLqPck+GyujYsR3RuFqu6FeLZ54h0ogyFYtacO\/+KNTwolbttmo8WBKdbjM8M1wzxOo63aGAZKjpYctq2nNvotEdApRWPpTxafBJ1lTtSuqFOgVFjWTQTkX+TFoGoBfAv5nrhrLMTbuKubv67UWKoeoa8Rc2824CvFlYLWKetDmGBXOOnLqMzXObVO5VFBAKc5twGPTQ9nt+LeAtzI3ppQYVOXKO6yMEh7ly1HZKhYeevXhH5SPRf\/ZBxQkvbPjv8\/SUej88OX56rkdZ5C707IjhRRxFzC8BZTeGxegOTA\/q6rEPDntQ43LSI6\/R3CUGTlqGCwYWWuTwgFVpqLvcw9wfF8h\/IVVmDO8KC7BxoC3APlderFk29n7RXnJFtCxlPpzbapgdMEfOsPq0M1q0dzonoYDRPIQKb7eHYB1Tp+6OT20w7T\/FMXL5jt3pvZwRPsUTg8eymjriwtakMk7pcnS+1ZyRc3tjcOCwA+urwLYUDq6bwuVj6OVE+GGmVrxOrVz+ucrpU8hgT6sVGNXBmI6tocnky1eejSLk4+1Jc5IY2qa9dZ6DAHSMo9ft8cOflMBZl5jcZmLgY5Am2+DaBEkN45fH6M3URMRXEMP4KxSWurO2apkhB\/niasWznqOyPA8PBZ19\/mMMoVLGykaYaCfdLpQv61Rz1FnsW9Xw4\/8csPVECyxA4e\/1aWfcT29ysJQQLDIfBFDx4h\/17ZierXRcj6HkzAatawIsKnYvCRb6hPJ28kWVLRhLB8r0oZKDE8YR9JTr8lK8rWkQFGuoZJp3p5Yw8N58NqyE5xJLp8PxmYQ3Sz6lxVfWdO+jkeBEmq6cXz0CydltmGM54\/4mrteewgzvniHuoGERiCgibeFbZ4e044l4K49PYcFJ3k6SHrda36Tr+fKBwEKbg1sJuzz3uAeyzXtQZ+uySF\/j39FN+NyjbNMX6LWFjHwAXgWX\/2XYgAGpPwKqYSr7eS99tzzH79Y7RzLpWqY+J01prZLy8jyPF9sQjTfd\/1LTPpC2xj4EtUeqwdr0RJM4UWHjE3VtRT\/deCMg1E2qpkmEAe0Udgt6bMlvPewyJgejSI2TKhne70CUvvgRDW23ecWL9WOmKgf8U2ek4icNQ7mrS","iv":"d935ce8165c06a8c310d25d92de45fe9","s":"b66ed06528ecf154"}
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