Columns
January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
{"ct":"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","iv":"8592a3819f9becdc42e53b1b06c54d21","s":"fd9c6378f063718c"}
Share your thoughts. Click here