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January 22, 2015
Marc S. Roth is a partner in the advertising, marketing and media division of Manatt, Phelps & Phillips
By a Luxury Daily columnist
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","iv":"cbe584c63c08a8c7677fa8b8dfc27c15","s":"83e9c11494146ec4"}
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