Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"be60c8600b89cf3ce05ea080da0122cc","s":"81a3c6e6524d415f"}
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