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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

Mercedes-Benz "A Fistful of Wolves" Mercedes-Benz's "A Fistful of Wolves"

 

By Sarah Jones

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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  1. The new administration eased independent contractor rules. Can luxury brands cheer?
  2. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  3. Chanel continues support for women directors with upcoming Tribeca Festival talk
  4. Orient Express lends locomotive to 'Mission: Impossible' crew
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Net-A-Porter, Mr Porter solidify positions as shopping destinations for watch lovers with new partner
  7. Richemont closes fiscal year with 4pc sales increase
  8. Armani Beauty rolls out retail location in Philippines
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. PPR's brand makeover as Kering with owl motif to show new cultural vibe
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