Research
January 20, 2015
Nordstrom Scan & Shop
By Sarah Jones
While almost half of consumers show a preference for shopping online, only 29 percent actually made their last purchase via ecommerce, according to a new report by IBM.
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","iv":"e515fdb2f537158f6377d00b4963b5bb","s":"d9eb8a5d84273fcc"}
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