Research
January 16, 2015
Michael Kors fall/winter 2014 ad campaign
By Sarah Jones
NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
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","iv":"2543cea966c26f11daa34872d8778fb0","s":"5fad4366e7eba475"}
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