Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"2a6449178abed7b3aa24acbf5c0e6d5e","s":"90479c0d2af74e4f"}
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