Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Ambassador-led storytelling carries holiday campaign from Boucheron
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Lexus targets young urbanites in multichannel campaign

January 15, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Ambassador-led storytelling carries holiday campaign from Boucheron
  10. ‘Copy Nothing’ campaign defines next era at Jaguar
VIDEOS
More Videos

MORE IN Television
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Four Seasons, HBO ink deal ahead of ‘The White Lotus’ season debut
The RealReal pushes shoppers glued to unworn designer goods toward consignment
British Airways brings award-winning campaign stateside
BMW states case for ‘Sheer Driving Pleasure’
‘How do you Bentley?’ global campaign launches



RECENT ARTICLES
Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize