Q&A
December 29, 2014
Balenciaga's Florabotanica, a Coty licensee
By Jen King
Across industries digital touchpoints have reevaluated how products are marketed and even though challenges have been presented, the fragrance sector has benefited from these advancements.
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","iv":"7829bfc1a881d2bc64bdc50f8194cc0d","s":"0734f5de40ccd38a"}
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