Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
{"ct":"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","iv":"5a707fc1b64e1272c635fd1c6fb4f414","s":"ab53611078904cf3"}