Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"ae060d3a1005b6fba718f17a3262cff6","s":"a7f823a5788d3d37"}