Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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0T\/Ug9bhrvk+QD5P0QpaBTZUMqvQ0NMewKvPpqrOLB318s1XXDC6+9Y8kRCAZpIXDSbtR2lNJcyDykFAgMLKNo3B2UNEC7cGxgeBSydpDySm\/Qvw7uNqQeN5yZUeSah1rJh\/NZCIghZ7W9Q0ARJbBE14gyCfZspuJu+eDG\/qoDy4p4mdkoybf64MN8KyoqdMAlxfHyhgF8soTQvQzlllioTe3LgvB825NN7tre8v+cufDwvuZ0kEEHT8Y9Cs7i+rFK9kwEn0bctF8vWfTjKB0Fw9CFkKPpeMUYAZifQ8w3M2RkVwR\/R\/5CYzqb8reuorMx7aACN0lCYi4KTzckQ1cEO9iYSli5gFMzaE7nezzSTMTBX+zrRIYziEr3VexaVMloaLyd0yuywpFpzJVTccDxBHGcMJrsB4xsJklFIBgrmFr24y\/opSWtFRdgukQTlU7CFICEnia2HCDM+kZHLF2U+IZIW4sOiwlvlIso54zqzEaVupRWQEjSduo1U8So1QpKGNsz\/rw3L\/Es5+cftEyqHNVRJdDFzgxF\/wnqlxv2iPA2fYR6c8jyqWfbQK0pU14gycIOGTH8RBdJ0AJyKBJM46ES5SltplUY+DH1LcHBCoRYrLE2K0Qf9j3eY60T9pTMW2y1rYrbfLPaFOadZoNnLzCN0XhhW3HBPiGqZZQNLg4ARPhm+fqiaHfv+jMFHmGfi01cbOjN1ke8gVn8WRqHMp8K6T8yXG\/vziSwR9+sq8e2+rhzR\/lKb\/ANal7MV9YjrIMF375JeiyvM536yMVfNIJLOgX2CA\/tmKbd1rjiSdXdFVZHUvEpGk5E2YwP37z6oCOygoewoPswOpaoiTpac4yU4f3JvapdpJxI5aNLeRe2yVMmLwDf7ub21tnH512Fqr6cRMDBwyg2dRdoZXsK2Z08gRCrqqQAm22bTOSWJFT\/t0DYj3SxKtzsJzQaSFOHjRbVKUwQ6A9wfb2aT1qlfU8nQyQKYy7nacBSTv6zeHkqXqBG74hjb5MlcxU6+y7iuuqfuc2xWLmDeP\/kQJQG38ey3FJuw8YB0cMA\/nFLRXOxf5DVGi+WkqNHkN0tYsq0Hgp81Hevyx23xrFjjDGhKy6YgEnxxF3oehcAjHW7Dif1PqDaEhtPtaAQo58NH+Y0V02d0pvdXsrUAwdDD6umc\/bLtuLgzGG+rlt2zaAj90SGWOanrXmtFnmzLDU\/v4Y4WxYK3wzEAVPPfc98nrDXIuM1mBwQ1w4syubJrUJoW6OYn8bFXNSXxcnH3UtPS6pkMq3dA2DOZ+8pri0r29yX\/ABbyFRKqVoC+TOuHlFwhY+qh+Syi2GeeOkpVfc8AJrWOxZUUQ2b0RwHbGSXeheaeAyYHa6plM0F9rgg14x\/xZWnzmhrfLf6rrpJby9UpnxcagUqUfpB249abL8ZGDf2FFwCqGE\/ANVkn3zo4rJsvHkKpgKe0QLEw4zjdkplcYDDa3dLWet2ttitIuczyxN3tdynKEvEFrYs9ShOK\/nlJ7ujJs7nHnYgbu3h6QX0KG8ZJb2gaMua3APaGdVnUP3X7JY4m42W4lGu2yGp5aIHd9WLLJLXpsk3noR\/gid1ij90CKis23mQVYUYuaQ7JoKRD\/IEuBiGYQhOOJh0loJVy6EbmnCNToaZlTexsceAyNrWsrap0SH5rHXlA0Qj\/9EdGUXw2mBe+tsBmOHs1ctDp6U8yhMAbKiOxW9\/yUbftqPFNfvNs32SDEX+5GFe6FrddKIkP1TKaj6g==","iv":"7e257401a2c69505c99e9ca4b8ed6a50","s":"1812ed12f8d1ccdb"}