Columns
December 15, 2014
Dana Drissel is senior director of marketing at Kaon Interactive
By a Luxury Daily columnist
{"ct":"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","iv":"83b1e83e684d4dc0d7405c2126265067","s":"7e3c314a0e8aac65"}
Share your thoughts. Click here