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In-store

Land Rover offers augmented reality preview of new car

December 12, 2014

Durovis Dive headset for Land Rover Durovis Dive headset for Land Rover

 

By Nancy Buckley

British automaker Jaguar Land Rover is unveiling a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.

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  1. Baccarat pulls incoming CEO from Printemps
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Gucci channels spirit of giving
  5. Vestiaire Collective partners with influencers to combat fast fashion
  6. Authentic announces Barneys New York Residences in Tulum
  7. Burberry transforms customer experiences through digital innovation
  8. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  9. Chanel inspires natural beauty with ‘effortless’ campaign
  10. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
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