Research
December 11, 2014
Gucci cruise 2015 ad campaign image
By Sarah Jones
Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.
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","iv":"dfd7c5da95ed06e6e85a574cc54e75c1","s":"991b7745a3cce213"}
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