Columns
December 9, 2014
Russ Somers is vice president of marketing at Invodo
By a Luxury Daily columnist
{"ct":"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","iv":"4c8f33c7efe064e99b606f77fe41381b","s":"c264a94fb77bae62"}
Share your thoughts. Click here