Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"f9c5e98f31feb32a359f7be03b1656a8","s":"45d5bace7f384e93"}
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