Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"6e45a722d7dcf274179f85c1570f9522","s":"441880dee00322e8"}
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