Multichannel
December 1, 2014
Tiffany & Co.'s holiday 2014 gift guide
By Sarah Jones
As the holidays draw nigh, brands are looking to stand out as gift-buying destinations, but what efforts can effectively attract consumers?
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","iv":"88a9dee1c9f58a2525be4deae3b5c3ca","s":"94082d90910ec188"}
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