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Commerce

Are flash-sale sites actually helpful for luxury brands?

January 24, 2011

Flash sale sites could be harmful to a luxury brand's reputation

 

By Rachel Lamb

Although consumers seem to flock around the red-hot trend of flash sale sites, some industry experts think that these types of sales are more flash-in-a-pan than flashy, and can actually harm a luxury brand's reputation.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. EssilorLuxottica establishes Inclusion Committee
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Ambassador-led storytelling carries holiday campaign from Boucheron
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