Precision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to build brand loyalty and ultimately drive sales.
Luxury marketers can learn from Swarovski, which leverages social media platforms as a place for socialization, building brand loyalty and as a successful outlet to drive repeat sales from loyal customers.
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","iv":"2e0364f89239e43f4764d4bdaeb9eebf","s":"f3f8d7bf87853be7"}