Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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6wfIk1unITz1jBC5Aisdz8Ophtqo4309HadtDkoUhmWGhJm0LNFNXcUZACXGlYy4hDUGYWnwj2gPyas1yw6RRGzsRIGCK3TZNEzbivuLhHcxasXaa\/cTENAeeIYDNp5AqYTy1VeTu2izB+8bd6KMfn\/EWEemwza2Q8RHC1xpOaKe8QqHYSwS\/JM9BHB9Fgy15s60HU7oTAdYBjat4eOC7tzi1sdutg\/8EyQ+12DuygiHOo9z2OfWTGnbcuUDTCr5ZejT4UMsTgOGI\/FsyJAAy7nhCOTHLw2Dlmc6b+G+2D11w13\/ekSqrGzuRhdS61zOgd0HzZV1w95P9bVJRSU5kx+s0QGQ+y6NMMBoMAa+Bh1poFnF54WbCAxpJf4DPvkd1aloj3NFkRZVIVXrn1So53L5ZZFrDPn02qNnaE4dnykdU7GHoSYOCVxACi6Ub01lFnNBTfVRqM0n\/jNnaJBH7TnW27vyWP5Ub8tybHBYXPjHrflS+gMH0eS+g6YOqKC7LqbFxuLWaCG\/y5LKuJs+bjRZe5y0lMpxhHfjrYYTZcvk68bSrvh7tfwQb7or8V6Ga4C1hqF2TGZXUJV9uhqb+xCYZhy\/1fZ7X8nFPP8rydWin1VlCn0jAtlTpfhskinTWlO\/nM5dSbREcl5bkVmocyekGxdWXYDxDX219MgGGbqnsH0ix3bSvTCpPDdiIfZnptYyXBSA74INc2739XlHcuoyLm4qvFaLq0XqUtjDbqZ2bQ34DoTGONwL8ZvDuPAmMOnGR47GL0C0h86XzRDfonBYxwYOIKvefoklG92NWJHA0oUBJA77vXYCHv88\/XKmcZbhvBVus1s\/7NvXODDhV8dROQ1damWTK8dll1Y6ewIIsLIYgXwlXYuLVmah9oi68s2nHuCPRAG1HUue3A7T6fYsMAUC7WGkxE+z9QkIfmJJY15GmuZ3jUwk4yYjpYM3vBBA\/hiSRWFNh7nZS7GLERnFkXKNL5ctRm5KfhghQmX8OCsCK+esEoTBOK4\/O45ONq5NSFmHRL5Vt5gr4Q5KHaXNcwmipyU06l30S\/NGMnm+MPv7aB+4SUNPvG7vwpL7qqqaliCZjBTV8qr3lw4TFUlFSSYivYfHRkWTJT1+ShaQrmdzprD7PmsAU6mk09pjczs0XO6e4nHaFW5msb2OpC52b4bxXgvTHWy+uW9pBmLTwY+5NEWCgao5wX66R\/Kxunad5Q\/wiZc7\/B\/YabIDzuuJEkRDIVjFXxle3MBTzUM3pu1bQb0vADfMd807QQ7vPghDwQKgyhWqF\/X3zloUnCAN5PJCz97Ke\/zYVNFh5Eayn5ySiKzy0+eBzG1BQoUj8UlNAz2NkQbBVZ08BQsaTk2KZDFRZyw+GGBXLxE+EiJwR9YXjeRV9VxuAn09uQYr6Y3Axww3BS8I4qlZqMrr4TfwediOtxSRvKkRn1c5xZKs8052\/9g3wwPX+97600q+G2V1QJkkl+m6WPjHdxPK49MNObCcw0\/LG00l0rTMlId9xdHHHhNdn8ntpqHxeTKmukBH75YBAV4ITfpyWA5l0IsLM29\/6in1pkXVCjBmfnTeGyGhgG8RV\/+rDTvTrszZgyCqbc102W+PdsLvm13GBzzX6gksEnDN97f4sNUjOHcBTHXM8n51E5CGcZBr1LKt5wRkxzV1asXZxrtXlHhGs4mgqniTYlaOWoh0DtcBhuLzOb2SzAu\/QwAcugq+XdGCFzjanmi97sDZUp8TGNNO2Z+5VYK48Gd93wt0DejKnNo3HfXvNd9rqTp7TBUIZ1c0dC+YF998sXw2xjBxLqrgFSOGMDbNb5MvDK9O5ewjjezd7W2adwdceTV+Bgi64yoboZ1on3zdZjShHvPa9KG\/gCyccAxclbadpD\/EBx71nSC0wV04imZpkg9FOkMMvxkUsWh8cvQ0gYKhJ46ooi5cVblyUIanJqo7G2rqObMFVhPjrneLIhop\/mHvc3qeYXTNzKYCTnljAPhULaIXram0INDUdsFvleuIloBHjYanjlELel6P61bds2xg+ZrGvWAEgGzvb6QmX83e\/55bWkFHdujOGlW4a73bjHyXWSoRdpGEaDk3+yMyDk0zvUR4sJ+8JHo6WF4PMQqOQQI2Q07soUr7PGjp6Ixc\/ErYfgY3PjCsGzjAkjC77y0shG\/yL\/P8pUeFKZiE3JkLdJjc19rEmHkGPsKNDapvoq7tdY8LlurJ5AGBof6szFviUGDy5SVRpojBHEaAK798ljQFaLy92qyKisJE\/4nlJYo4OUgw7Z9r+clZ5m2eB9lQ+g7uppOacf4Q1QQjZn8JwgtTNiAJ0tYgAQHYSCT7m50aUrDcWuY5hJqcr96vxBlhWCl7gZWos8FOTturdxjXruBNydhusi6eSKCVrl23YuNK5EIO7gTuY1uNb4Q7GCTB3XltYr8NMM3pYM3sBCvQ0k4ZLP+ZuS8bDYDLlF\/PHEpsUdW2Fs3ghV\/jPxKcB2Se8eJp\/lgbLLnXoBb+MbObDGH4xBxfiAIELvcFESzfPVPHlQ2xURehSaUZqo38aEv9aeekukV24VA1S\/Qq\/It569bT\/RvI7G\/ByX0PFJ7h+huVoybHaiyiPASAXQjfRBKOwTJYBibhKR1XvnHqs6afSiy5g5Rhj1rfTByhi4flkRg7jPEuwos1xHOYGZMaTkaK32AepYy2qXwBk4MjChsnnHtLEO+v0uK886Ih1yiTomsm1AiK7gdtpLxKTbdOYQHfye8Xf8906EfeRi2FYlAR8NqTPRHnH9eJ\/3G0L+\/hVpG3fKrLuPvXfbyAyKfAvP+bqLm8n3jqDLLyJ8FXn7Cgw5hatPrH5ZCSwWEMDh4PkGEWAiX5\/J+SnhrLlBHSQJJuwz5H33LeicK3gVLXvjGJMt07mZYIFTolr482X336GgUeeO8ihVyrNo31V5F8cZMq11NgVmx2VslcFinuwsdbIaZmGUpNfbfQ4C+GBu0kjO3USGtEV+ef0SRTMVz3uW84TVrxV9sWsXy6VrWPunekp0vxy\/ib43zIZcNwJQF1ciQF0JTevHuO1j4XkQd9SjFBtDAwc3AFkBAKYo6R+ZN95N9DRedoC4uiYsGFzCBCTENcPYcchHXEgIfm9CCUH0E+0gObMxdaqHRAj3wkI3d\/3InPIwA252XmhT1Owd\/j1aCkscUCIq3JMKHL7hdSf117gqddb0dGqJLFEQRjshZC1MgTRW1\/vNWXmQZOo\/8woEYxaErH2l9ksf3vyXJ93PN\/vxKT+YK03HZgpbj4QvNvhC5n2SE3JRnL2BGjsXPkfBjvwrVe1dgBfeEEZ5g9SuUeexJNbCjZyMIyRKpopKiR4Zylihbii\/OjK3ZxPo6faF2RUj78fgZTBPetlqcwuhFMTqrTlTTNXLR3jeWg0BpVYnk\/PNgqkveB2GiwOCVkQpOpK8Sy69UgdIaHafr+FtXdetE0q6FOAW7J62ro1x87fwGiDVTQL3Q5FkwFfRvG\/LGe3OZTc79xx4XL+nd+ZgXvpw\/PHe8nMNKwL3wBFlU361ayTrqljfRbXSi5W3ef9Vi4rEzB\/T7nMamPcq2A8AjSBWWrADk6ZvgqJ5FCLK6\/K\/wIL0ciAT3B9XSPHOG0378tg4AehJ\/gcPq7O12ueTs7W\/4iWJeyQGEXeuzZqKdbFZ06XcxnbdyJtA8mpjMD5PM6QS2p3uL3vzdOtJtCZH92IolbbjHpCxo3whbwTTiOkhcJtpubKPlXQdcnanvVnNp+c1YwNPz4L+6NKPddcE7C6RkwVL9scmVbpBrJa03St4j1WlzL7xDb2AEIRhYcknyVRnCaFtvq9JgE\/ElS668BLNMA+Gt1UgrteMA+hYR\/7KrOJxlAew\/n9emE+nVQddba7KFwxUrPYS0IbWKmhrnDmY4I6q2tI04qjwSXwriAKZlu7aAgVNXokPmWWbKPbByjRIa3tmVQ3S5Rgo4dx0A9iOhxHuoq7tkX7DGaBVsM+c0j6+4S77fLKbKHOLoEemHYgKy4gfuEUE4OE9Hs88eJ6BnexwdZkxBXdTyZRGBy4i\/NcCaDTHR50Q0JPUdJ+IE\/jN3YtnOIT3jcyoUVTvXzxzd8WY4rOdRWRyBIEDtMcBtKmqhtz5VHIMg==","iv":"1c2a50061ecfb238dfa69bc0f4243804","s":"b7049d3c94d76013"}
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