Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"8e5d3d3ad435ba5ae43177d00e9b801e","s":"8383b34baa8f6360"}
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