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Dec. 30, 2024
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Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

Versace's V-Race watch on Pinterest Versace's V-Race watch on Pinterest

 

By Jen King

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Maserati unleashes anniversary activations worldwide
  6. The RealReal opens retail location in Houston
  7. Luxury automakers topple fashion brands in search
  8. EssilorLuxottica, Prada Group renew licensing deal
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. BMW sets record with funds raised for education at playoff event
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