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In-store

Retailers taking in-store networks back from brands

November 7, 2014

Zegna window at Harrods Zegna window at Harrods

 

By Joe McCarthy

NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
  7. Pierpaolo Piccioli joins Balenciaga as creative director
  8. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  9. Rimowa honors the winners of its Rimowa Design Prize
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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