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Dec. 22, 2024
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Multichannel

Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

Louis Vuitton's The Goose's Game Louis Vuitton's The Goose's Game

 

By Jen King

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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