Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"0f33eb97aeebbfab81e6f0f59e5a36f4","s":"66fbf430ac735e58"}
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