Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"d1a833aa999d6cfb8defeeda23fc671d","s":"3d89d605f1625e2d"}
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