Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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HRruhZMfQG4bH0x+DxDKtxol5s0h08haaRys1SftaifGqvs7Encclw95ePQiPGNGm2Z+MUJcwBaTwmRcg1lK4mjVN03AqlCXjZ6O1j4lIM1bO0508G2VHz3nnB4\/t4qxjSlhaWNLZ4NXmdmyXS9RVO3iK695nbWV9+E6G11xIC4kQStk5FfT4Ex7WcfQi+9mfTq46lXWr3zFJfcVuYsWe5r7ImLpRq4qPWp7v8upXA7T57Cs73fdUvFevda+qJInP+d7gpnJutKs\/3wbO7pKaaZcfCNAqr5NBRhK9X49visXu8I0rrX7X+MxsPeAu6lYMkeBz1Aw5h+Yxl7EJmha\/xGAfTAyKa\/WaEnW\/7ANW8nb+Nm8qJ+BMEhM7nOtTwdQXfbGuRYSZa\/OaIGXwsxRVbDk6l2OKHzP69oRCzZ9eDONv5QKWYo0YpF9T+Bj8NQw2xrkjsWfsNbeCGOhF5QSG3DbN0OkWRLUqLvYLJG6BT3I3Z+tJWDiGSfq11HG+nqgoyU9YuapnVP\/44SGlMnZhnOEdH6eGdLn\/4mIGZaNmzUxHcNgN80GomJDvXY5a6gr\/KtiEfvtQx\/NCWJUJDWcWgfIs9UtyIz4h+d+ycZ+np9S7z1FwhaaXuT6oSH4vUrkgmfO4uRdfswJuhS6fk5XM9\/IU7Z1S1liEbSlVXFrmBNg+axm6jOTXEnCMzjHdAXurOrR1mKZ\/RK1hTqxRdZd6983ObqkVONCEppCfqC7mhgEOJHQMY0d18+ozFPkgwu0XA8FPEA0vlV4JyH0gDlWw0hx5YtmfZtI29taPEAQq1pR4IJBs8ifPRQHwfPp7gOyZACMkYQMrwUkZQIM+STXEqnrxPtN1q6FmA34kTNLhcnZc99WbUJiv5hnaYBFAwZvQqmOR7czFsrNK8HBHIea8Dda+jw6bMG2G5TAqOshjaE+iMAwQURRXCAdcPUkR7cGkV+uKNfV30zquoDoMzHXQ5mVacV\/KG+WZguMTQyMOVcyCxWfECtldY00QUWYCFUDE2ixBwYtteIQR02F9p\/snITQaDhfvy7sv6hutJfRETqYV9XrCgk0hmq\/qmNIAWvYQo3yuHEpssaQByssYQ7YgH30H\/MLe6j0K3Qk0wkRYZO7WskUGG\/rHVPKyzGWuEqZbo+J9LLbnYsOSBLtlL1nCdLwl7RelyUjyLarv+adlgEIvvY5eIUL3K+Cwx7f47MOVJm+h5saOa2H9l8LFFgYUFf8qyCmjZXvEaalSHbitHb2wrn2nOL6+EoJlvG7a8CcYOYYDkYILOW48yZ4l5hATshakkSeyn+T40E3vsDe4x3Hhfwnb4VzNoUcjweFYO7SSzoVX8ffvHCrsAS5q4xoZulY9ORpxnFEsJlYUV878lgYFYzvTs5SNluwzeXDvMtYfvJeYfE5w6s\/NRGA\/bkEwFDTWOoyXqnQrk705ggVTvGH9b1YeX81cuK7tA8+r4H3vhIwe\/X91h0zMLFzTuhi+tCCYM3VIOPMm\/3Ic4Nl+W9WvRPCQ4rjUGrGKWYbfvHyoFzg6pDk5agA7njFXIWQaQKbEFjDTvcNpyfCnClZCBjZnJOcq5u1ASoIl\/mlsj3QSKMq+SpCKLJKS0i3ANg3hTh4WPzNb7n8sx\/N9ACcu\/Pjoof\/8beMzkLJ0Uelb4zbDT+jDF6YaPtogpQ2KLNQFTs7x0VRMbGbLiaznV+gN0Cmx0UvwqsIKlehHVqTloXh\/D2lPOVQVKThmrRYNpPodYh6tQxTq4f7hWEGhLOIOrf8XLn9W9+qUvf07zms2Q3qCgi61ywdwci5NsKSptzmYu64qMUAXYDXTQg9ntVFLVkq+3uxb\/zayzYhf+GljN7vOM7txrolT8joWcSDfBlwpiM1uIIkh9ApX0Kk+93zJ9PtCnTxUUicv8NT03sTmEeMV\/+mz8f+MPpRNrlOoDzoA9YfjpULQKHZskXCjDER0arhyy4P2yvcOv5wjmOSlxR1Yzf9fI\/ZYfKIX82d3LlQ3zrPb54KbeQsW4kEU57K9dTilT3+bndYSX6nd1V3qFVwpzF4n+3RHdz3cOyEDPkItp7QQVk42IpRSzC5HOY\/t7XFAgLEFGxaGcBd\/R16dVFgHBGAf51XAJiG3xXo5RvY986uyzCX9Fxn3sa5XLucYqp6wby3L+4vYVUi0aruQkujcgOn7vjnoHowVk\/q+tAkjVyFK6P8SNDz1Ms4OnXpAWGD8fMpOeHBF0RZbP8HshglBOFTUeyLdGzgzqMCCnM\/\/86pyvejM7yiRCyyCcPEn6npQTGwzfYHNapR8nfnyYiJh3Ql1GhsMyUiYl9dK12uoC+HOCCd60\/guH\/SRlYN+eA0J4MFPksGWwuD1SFHsqS2yw7suQMukRrVx4KI0LQ5bQmqkxye5aO2IBjZY+MbFyzQoSoU6gkIRzLwogYGjstKLX7RG6AO+Y49F3A7rK1b6TKb+VxxaInzCBwUDebCuI+BzZhHxbAhLq33UbLfQvmo110u4oirJzZmElRdASIl96I0ZtGryKBtLkFiebjKNtP7HW75e+FI4WH4LfJd+PE\/71GQd5Uu4bGUAt2BpDtP12Av7JcizTnxX5vnPg6JDAO4f\/jKBIxx4yf7F1qhHYsyCeSVyFXtTL39aNE4eTmVa8Hw9O4rla\/I7oQBCsuhWL6tBVhoBYNAvExgmernzzDNylIlbYKcRNs3i8Jr12gED8jbobPntK6OZdj1zJBDdffkLp\/1YRat44tCwfp+S41Tf9yJn0Wk7rOMdP8MfDdmW3C13b5uFI2yAD\/mkgnsc5w0e2VfMa3wY53Sinyly\/1Gd12F1BwtWjToh\/CuXbWl805UbWebt++7As9\/HHP76UFqUgBCi4rljnLnP6t02alw7J4XeXwCTT4arvjgqjGcNz3g1o0tL0MvoWPTwK3cSMbDL2qzsfrILhuxyMSv8vAqNrom9fiTfc4dKG4nLLm6F0SeBK\/ZyLCCpZxZwayQQjVQaHiY7fnTRbRpMDO9sMXs\/asyDr\/OaToJXQh8sV\/1DlXHQOqZlVFm81nCvsPbJvlvo33HmM1qtqkdQSROgOyTYk11I+XOBOFyfTKUAyyzBXn8cP1Yl9oH8cEYuCgajxpX31ll+qpT9tcVE2CyqjqwM94DEgtAT7QVjD4eVgx9roZhp9HA2I8UKG4+oA3PwgcJMNWMRU2VN8OEcDUsuCyfBR\/w2hBiupCavCnXiDZHADcBxaXzVpFwldZwb6V13w0\/39BklPxdiu3o4iO7+9NJRhRLJkUNPm5\/bdg+8IgP4INkqysdPETJUtyyS7yQjv4ul9ho7CFD9xOTSDm\/eT\/3n5ZqUm7wfTCpgEvrPKqg6LkyAgU9t9JtxUmpDhIJsXNQzhtjEIcuN\/5waSApdvt0EDN8McU1xqVe\/9buTpmKWnhzui3RQOZcTCbW8DePJ0dm2pV3enTfSpUr\/7flrFEZW1FwESiYkmKtS3dUR4LCv2HI\/3OPeH0mIvc92P6xNi77Mt6TpO7RHHzcr8YTny7OT7ZA4CRUEOC843RYnzv8vMmk2\/63cwBux+LDSYc+EYXP1caKMolqTbmspCZvSOLSbSX4yGe+OYdJS2bx2DcMgKT73yOvNEV\/SM8uEVM5TN1lg7NjG55U+cHKBGmE5CZEWgFFMFSlRVT1oDitZmgMluiCwC7O5DNTF91Amr4V2IFPrrgWAT8MaLU9bZkhboYwk+4LxAIkZtA73aCxsolGRS+w50y\/OgJNZ0tPTYAJdudphak4qWAPzEEjhcHnvXtSPppQiK1hPFPXjPMuAVAprAcqmk0yfklPpU2al1Fny\/4NEWxN4mIGx0J5B\/qnu4K1p51N1Hbd\/8hzE2TOm9+0VnnyuTDoEcVo+gxr31RJeUdfYtKcvb4yXbPH9EoF0D8VQMj3gbttBWIZqff2CjymyHapmsIAfx34GaXFTVB00SD1kdiREPqI5D57jR3FZaNnRFTgkvjzebaGmKHfh41xzBzgEILbrAZbySkpW9pPuhKxo4KfwfWYkvlLJmtf+vEaqKp\/J+NKDkMweKU7gR0F2asv29fez5bkRRpbrB\/lZQk=","iv":"019443f5ba8bd57242eb86bd3104b8e4","s":"3c870786058148ca"}
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