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Lexus takes multichannel approach on RC campaign

November 4, 2014

Lexus RC F Lexus RC F

 

By Nancy Buckley

Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
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  8. Women now represent 13pc of global billionaire class: Altrata
  9. 2024: The challenge for luxury amid global and regulatory changes
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