The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"c7091b811ab0515780ab27237e3d4a7f","s":"873c3d6db0d4341f"}