The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"6af9a63587f145c34c1b58c5fb9f0478","s":"4b37acc0ced44668"}