The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand's image, according to a report from Boston Consulting Group.
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","iv":"d2ecee9718e950e4303e4400efb13680","s":"43b4b09bba1e40bb"}