Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
{"ct":"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","iv":"d45be055c8caa3003488f2d9a54e3868","s":"027e1c221c5d2904"}