Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"5070dbd0d3b8fc6caaa6091beed1bff1","s":"8306052807e73db7"}