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Multichannel

Dealing with the mystery of ecommerce attribution

October 20, 2014

Leading Hotels of the World's simplified site Leading Hotels of the World's simplified site

 

By Joe McCarthy

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Vestiaire Collective partners with influencers to combat fast fashion
  4. Authentic announces Barneys New York Residences in Tulum
  5. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  9. Dior paints portrait of founder in biography
  10. Tmall employs VR to bridge bricks-and-mortar, online
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