Luxury Daily
The authority in luxury news.
March 30, 2025
  1. Maserati opens customization workshop at HQ
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The Peninsula Hong Kong shares lineup for upcoming artist residency
  4. Zegna Group raises sales 2.2pc in 2024
  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Gucci names next artistic director
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Maserati opens customization workshop at HQ
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. The Peninsula Hong Kong shares lineup for upcoming artist residency
  4. Zegna Group raises sales 2.2pc in 2024
  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Gucci names next artistic director
VIDEOS
More Videos

MORE IN Commerce
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH
Maserati opens customization workshop at HQ
Raffles Hotels & Resorts coming to Lake Como in 2027
Printemps opens first US store in New York City



RECENT ARTICLES
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH

Balenciaga channels classic Hollywood for summer campaign
Off the Cuff: Getting to know luxury’s top-tier talent in Q1 2025
Zegna Group raises sales 2.2pc in 2024