NEW YORK - Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"59536a69987084bd4e85c163e2bccb51","s":"86dac7d3e29ddf64"}