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In-store

Finding the right metrics for online, offline behavior

October 15, 2014

Online consumers are extremely important Online consumers are extremely important

 

By Nancy Buckley

NEW YORK – Carrying over the product and brand experiences from offline to online creates a unified story across channels, according to panelists on the “Creating a Meaningful Site Experience to Engage Customers and Drive Sales” session Oct. 14 at Luxury Interactive 2014.

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