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Nov. 25, 2024
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Events/Causes

Lexus embraces virtual reality for model leads

October 15, 2014

Lexus RC Rift Lexus RC Rift

 

By Joe McCarthy

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Baccarat pulls incoming CEO from Printemps
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Lexus logs 25 years of 'December to Remember'
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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