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Nov. 22, 2024
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Q&A

Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Art of Scent's salon table Art of Scent's salon table

 

By Jen King

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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