Multichannel
January 18, 2011
By Elizabeth Zelesny
![mercedes-tweet-185 Mercedes tweet race logo](https://cache.luxurydaily.com/wp-content/uploads/2011/01/mercedes-tweet-185.bmp)
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
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