Research
September 25, 2014
Marketers should embrace the Hashtag Nation
By Jen King
To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.
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","iv":"5dd8a20bd40380530161dd2e3bfb13fb","s":"06f1d0df7687eb04"}
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