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Jean Paul Gaultier creates persona for fragrance via social campaign

September 23, 2014

Jean Paul Gaultier Facebook post Jean Paul Gaultier Facebook post

 

By Nancy Buckley

French fashion label Jean Paul Gaultier is launching a fragrance with a branded hashtag that allows the scent to develop a voice through dedicated social media pages.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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