Research
September 22, 2014
Audi Q3
By Joe McCarthy
A "Great Brand Migration" is sending car owners in China searching for new brands to meet their escalating expectations, according to a new report by Boston Consulting Group.
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vudRuCIa0HDnF3p8fhCuYuvT4dwLy4j5n85pjOmXYzdSgBshiYxhZyq62lTg7R1UWAeZW4yVE7qggZvYvmlpemKfi9tDs90rRsw1RBXDLlfVy5y23xjEezsIngF7MU+qC47b8ObvgmdE3Nwc2kLOxQg+98OfSf+KZzfcZYgOfwQO410\/fjV51r3hwj1\/kOSgrUtdEd6uf\/e7KQqJPbT0G7shCnS2Kde0VrOd2NHOQmZ7y\/O3Tv0rY8LBcrh2G\/5K7RVKMuXmlCre+w2oD\/bnakBhkaQupjxeQW+IAvNRno3o2HVprJHoicwwV27IslUbBHfHfpYMVfb0CLKWpITX68hceVeCVwiOkQn4V82V8pvCpH2yi5XEju++7dRHgGu5WShKCsim36+QThv5kBJo4DAz6UX4XIih\/UmCpPUG9bdUO4MEVTA6lYA9qSwChIoCdvE9lMkgbzPOIxypXFKGvCszhXsHgXFQsuzTKsbqIOUQsKmh1m6DFLN8jsDk3ytS\/\/\/aS6D2xsaV4n1Fi9Y3O3i2ari00eso\/Yz110NFofyYv\/FRp8NXpwUzEEtZjN0Xna5QkvQWkNAm9OkHAqPlxEzAwk45uJwUxClcJq2oPRWEjV7UbBbB+NQudkUbS3HTR8jQYWJxoVC59zAG9zmy5q\/e\/qg1apq63WvFibFcKt4YZ2boMAw2yHCVcW32B0q0m56IrrSlez5Z6ueSxzYB9jrPtBmAQCc+eCuo9isKAA3aAh6LeMYUHEsXgs381n0uSWNhwyX9a7LYVjXu6hvzu1X9\/OX9\/9tjADaYE0YsD2LEGlbLxfxuwL0pqDVgbEdsO5YuWIXXUeOFE+9MtYKfTYYXbuRA2qntpAEhk5q5\/E3U7Wz+v2YM78IoWZI\/j2scrRM8vqSWY8H0xPGrkHjMrlFm6EW9i9fZr+sZ46HWlK0b6Gkp\/mDW\/4LZBCSiD4HEPvhD1E8CETonslpD1h6FbBzXtoTzTIoQftBR6QwmVmIkeLvi9m8ndKqEDbANrnLyjPGv318SduP1NchkWgfwKt87JLsFoSwdojQoHE42QzZA1NwgUBFxU4hNjQq9kyZnUgJB6pb8p1EF24lhEHXfqz7ezh2onuLX3smo\/xhCJMbmCZAmvoVeZWEwO\/eCiHErkHOU+EpxtxUNj+gKBWrohc7nmjmGZYa5mjlGRZ93eDh2uVYuLfWCjpQuDlMFBfBXCw6q9OHji76kE1IPzM1G3SWX67GS2EvofVNuIeT1x+RqmDurVjrCFvDicQTpOD4uZXyzOTVnbW+0T9X+SQ6+Tnyd9MKC2QtYQICp6JXcrdnCWHDEVXTGtq3zJcWHAg8Uzey48UpuBOFmeF0omaUUQuwf5UT4Qk3ngPNg4u889xyo4FTYYAUS3cMAHF0Wh8a9Z7kQCT2U8a1NvvGsYx4Zs9MT9OWvxU5Jt86eFcFJSlfgY71D85O3AtDVNhxIBImY\/XMGEeecdTNnryVr1wBsyO8ro56q4yPrLaRlbSHZRU39qgnM1aMtjb1sVzmTdeQjecN1\/ZaOU34X3OG\/bgzwslhRXMqIjKCLf1NQSvCZ+ki5t9kLDgjEl7F+7m69bu352RCS1ifZQyQ6rW2QUSp\/KUu8tzyqYBRIMcBj\/Eu6ExIq8vFPdrmHtFxZ+H1qWNQdlHEPz09s3K0ehzxvPbN9tlg7hrTqePwBIGZ5XqLUJMpquAL5gKpAZua1VlLR\/muacVtllnvF1LaKcTsVNVhqAYarHbb8aAv6yBjROHt2VOGLRYFEqcHdGvYKByBZLEMtCKZvHqr78BYrmg6i6FvGfdVWhsCtI2a4hk6UTRrARHoFUJBNmiJ+7Fhg12clbKi8PAcJ8Cm1gLhnWLIRRfQrz5iGc37+IGIrm66YyoN9KmPeTX+b+EpUDf1CxdJLx\/Dfllx0wVXUytS87CrMbghvCHeTff17G362Dadnb7PQXDct2sgWveiMTW+M52GiJpI20GrLSBuLG1UU2yn5HG1senIqajiKgNo9nNe1f+XsRGVjxV+rSxQzdPCBePtJu62EBW5YSli1YDkLx\/KMz55gRYy5oCvmBs+p98DcNml+eyLIVG+SBIXISrnrOOXlGhdS3a05P9wkNf0nF+raI7fFQb72f9KPm+H+pYfwiVd6QLAz82TVleNOMT2A\/1aaXidObKCkv8MSCj+JGsOthmkbRfc9ReVp5lkMi2ZqkxyWzP+YakpdVlF0fw6YZiJIkcOQYnAOp0hcrubLZGzAYR2y9NcSl00bCGvKr7\/igHyIex1lAdkHIAWmkc4HbMl4eDRQ4y22X++g9YuilNthOlSfBOkL4IiqHiStNiqrfOsnXedpliRTEyIdiG1gSQD5kJdfWpw6\/oIvvQvv4bjM4yWwer0Bkrf+Gu7nwHOGWD5Z6xhtdaOp\/1XMcuVEh2kq6slYIhDua343TYRcBGt7aAUizi7WWn1rDl480+rubhMFti5r\/br+IohDRUHGrLvLHrW+Tt5T0r9pk7pIUhRGiENWEKKZyV20ftpaFeR5dm3AgH3SacUwVxWiY3SdeJCv7HNV4T+nTsdqLclQxG3I7H3+pzRN2X0yQILGTV4FKbaaVS9i8pDyF9qbrqB4v4gt2fh67DJB1LnQRIWl0NadAfCsMQVi1iEKYyQbaDUYJQUnm\/+zL9UGgT599PAGJxJtsGHVwdAXXcqIhRL6OT10CpgexO4C4KdOlw+Iw6HP8P+Xf+k+HvZws31r9fGZX58BZZMoDyvA74hDk6OhDosK3kJKqwefAUMMskge9grQAdddXPkOp7JcycbTH8d2xOpK55qMU2r1qmZecR1SKapNbwV0iFWFOyqRK0I6kG0icI7gslMehC1yLA+mrH6J1Hxd8zxBOq0vRbIg1Vn1o1cM3YDf8KKBSyGxUBAcARcqKoyE\/lrfyFN7K7LeLItAoah\/B3SrqO6JF1U\/OIuUl2Pla8pfVnRcJnt0zQqnuVxL17ox7zFoUvyqDKwOqzwPEwikqAGHXEt3zRe8prdG76MazRMdHqw4z3a4NiZLXMzs\/aAzsdhXn9nWNhVse3jfj8xl+uxFzPYrO0e3RqbIAktG59lj\/TtbszPrzhD8uSyjuAMOFQgoSnfccE1FF8FmvV8+o024c1FqouYjC4j34vQu2+YO1mykVQqL87oLXyP\/4Lw3E9UPSywQOp1OI06Ix1d3SCQeeaPOuT3pqrLmwx9MTiMRpp7+auYMyfn8uY9riIKqX0ZlAsitUZ8bvHVpPGeInVwdWS48Z+p7rph92\/kVOyN7PNHABXU4jZNTiCW+ye\/\/PsKU3e5pJR2l9M+RbalZ4n5CHOJYPAYUBMslVO2j7Durd1xRoxdFI9defE+fqqPmpWYh7bY6Ip9hGjPr9OF\/toR9j8i2tAD8NGVOme+fOwiIvWfLrO8uTWnGVylg2ZS0izsXQrSt0gjHg4lgahbX9cgbWRNZmQa\/HKzZUxKodSKIWEETC72kcw4TBogUWszGYO2OhiRHguwIGouDTw8bTZoPGoujXekyW18yH\/TQLr0Pbkepfwj8nbxg6+Zj0dcDH\/phYU6KLIrOGqCia9EOAmZf4hpuT6OHB67Ox4GE8tl1cQn1YFHjbUsI7KnlVep8kXZd5VymvuoY1i3vqeSCBmysrwaG2S\/V4pkqFWsWn3\/n9v7qU8jdYh3c9yxrJqRczmWSee2dPwOpembBmDRUeW7jRhXChbjEBytLT0tGEE1aTi2E90GHVoxFpmgdGgx1AgXnK0GcmyctRXbuvtgQPKBs10utUdyMaAwTQXX6JLtAqNFJ2gkgtJUOp602hRrj7ytCvlCJcD7juh9ddMckNV0ByI4UksuIvJqj2TBkoEqEOg0csPeVb6LgzHnwauQTY5LRJuKc9Utj0WeCau9HJKVof\/S3TV+fR667mn\/OLBf9JLWuUyfo0jrhl8oZeAhkB2FqRHRWk7V5n4VxOLRhQqiwJGeIpVEWgAJoNEPPo9uF150TknobT0nCszPgDFhWy7L3dx9tECnswFpMAYckJKeiGOUdNC5olWXglWZT9sxoQXfyOBLjHKzEO\/K0ueCgEHKavOjKs9ljjjsLH6+Edp6dTEtHwKw+IE6E4oWj6JrnPIjKI1ZjqV8d3Ge0Xo3YglQWAi6ij8loE8t5iMabfCF43OvR1da3XQgxMz6gptBQuap9ph8aFar4hMm4NtjbNSnjKlpvIe7ITIKo0XBvL2IKmd3uujWOvkep+SoNlPOT9L91AdptUJrQW9W63T3ZLL5E+2fwSq2gYwWKkGExDjcHARZP\/0m4vR+ONBPVX2UZTKLaXXIvnaZUq+Q7X9lyy9sw9I02X6NFAnjpYsERVh2u9hbR0DhrMru4PIv2GYbgwki+iYiOUY09OxyMzmmik331FQqKoPG8zUXFP1VbpLh6C\/MOnk0z9qEDE35uZaANI4bt04gZGWx5ZXcf1M3\/f\/5GTh5JS1Y+1GEpBoj26o4eNKnhrLv+T6LieX3J5lVt3qHdDRNei4fCKxVwBQJWRyTp28vPFAzTGKsbjMS7kAmXNVkm8AeBhPr9TaA3lR47BfrUtzURlfx8sg707bmstA7fg7eWAwtJzo0JwFo8L9q9KzFdfHZ3UJbahNRvWHZei5aQ36lzDZpOAz\/XVW3lt+P3MD0DuzXVM8IENQcGiSQjt25x\/yaVi\/bbR3hwjxYxGuVEhm284X6vkVciclvi8ValUtwAsMyg1OXnBkZI2VPm6e3\/Xfd6+qRTFj8hnOy\/NY+W4s85EcXG1wg01wpNhHBabp4Ji8nlmqT0nOajMKlQEm1q69Hj3MZP+H7thWqsqNTNWUa7WYGxuFYoHgskFmnhOyiDCKrJS4f0W\/B24IV2Fstsbf0JWTGVSrwZFNTP6FFOve3xW5kXanMMVWpffBJHAKnHIwd2YuGb4djtM7wxiMrz17UQ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