Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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215uMbvrkNtfOxZJUcCpJMwEEcPSqLk+8yE9jXzWLi34PNxDzrfQkiUgg2POSRwF8TqHOqFXPC0NQNNInT+9TWX27v25Kfn9G\/q3w\/sjPfZ9dtRZjFPYqHZPf3fuRjIT7N9asOxZDV1t7XU56a\/w\/L2+xq0CZtqmwnjcrJKhEpF9rLWT8P48ReR8K0LjhZMBhYPHi225cqXTIkV2Agh7hFoG08JUveTiRUMi+Ww95mNVUyOBaS4VO8Qi3PFbu4NOnZSSrrPzZrp+VQuk5q1WHtK9cTNOzGjpGv5M\/rgSXhVXEJgMJcYMX5tc8kimqNsGi0wat9dcBCKz1H1Eo7nvDfJFJfkPknzrelbnTczHxHLl2SmnxsxiBxawtEcyapOAsbxnEeU4qyNK12Kw4H4P9VkvSY3d78YBUojDG7bXME0VFuTdPzqD0n1Sy5eNW2VakkgnemxAHCztkdqcG9TiM81oOBwIkdKf0O6ZMDgcPmnIOQZEJ1CjVWrEAs68hAzC0rf49HfNrVqRLXBZL\/4++7MNcwEciHkxgBabRyzrl5wAH8ycmV6QPy5m1k2ytklbyd8SFOogdstUwt5SmdGJIU5ImjVdNrOQ4tsB3X\/ey60pYOk1iJIq1L2UzcrD30YWHQIco9VYSLpvK7kLp+rh6sOU19ErOXYUwsL83fVkG+6NWBP2V6SSW2\/P5bad8a097w7uoVVpqpdn08iH9lsZbvgsSzJD69a1FmDJ40LFumYxqVrSpuiAiT1K7+EYSnusd\/oRrGPFLHdzZKKigyyhigI4ZZUJTC0LZ6\/PzFo0JWaNLFqGgJ6uSoOoSPUnw4tsLRmnBWlG0ZpCzzKPN9CYhi7pqlUlv2tizzidln8fNWHvbqQiyHTjgEI1HKuFHgLMbSeJZCTJWBmffT6q31bZNgygc4SkWaDEN6X7eW6xbMxO2LwCiGpMdCy0kz\/JGnN8YcWyBowDkVe8QObzgr6qY2zR6yU28TeDsJ0upjX7kCJLOKgsYSGz0qMlb2w3IvvEQPfHOjuC2N1bEcZ5iQcNhLAkgJfTMkn\/5R5\/Xt+R2dySY3Ai7ca8uxaxD+kM2otTeiPdrveSOfngm221guurS3Au+ZIAyBFEBHqQfhofknAMDkRlQI3xg579FZMFgrDBXSLAiF8OJPqcBwZYn3cMbKGfRdRPrs7Nmuei5wOKt5\/JxzEhm3+2pkizbdqIMYc1bNObqk0KX\/hoZjzoRFwx23aenktTu7+OKB+CagL6C3fNELsNO+5Fm153shrHUnG\/D+sKPSR5pmfX\/5QtVeWs1qcW6k1QCVBvInTiv2sRtWhJ3iC\/qROLrfIFfnmIwWS7aBsMOjas\/RRNOSrPbTp9UOMhG\/epGC8EdNsmVEbZr8nbzG75mjqLGsj651sNDWVPmYDQFfo7ukF\/O31TBCdKb9HGzmDEcnrGv2+sGM6qr3IsC\/oiNdUCCVDOjJ+5xiVHoDMOPt5SFkz\/TR6evrRHXRX0PYaDKxwAL5+AIhE4JQinaadiOgjFa0JdtZMhz3BGDieCBbVHKDObTZD13qE7uwzDf+CNmGH7qKKgRyUu+zcYe04KpYgEZWUXS2N1S3LrMXJF\/7JEeKOpjuSg8Y6Eb49ttQaNXGqAJdCm66OnwAWAKndhM6jZF\/3Pw+BBwKTY+KgkZmKOqwG6LnTIgFdfgaMcCSCwm+NeiWOQAItXsaRRLfoSJcCfHO3KjjzUbeg+x6NKscLy7FwSugvKl1RJZWNgRtL\/9H0U2BzTwBWgVXi2vAoPJPLJvuF+6r1jETlGAf7aiOIxmFNNdGAUi9j\/GwI+xNXFltU2NUshdoNCJYNlTGmGIgx2w1MBRMKeKuQdWWL18qgmiX0OwdW6aX+jQOE8XcoBBmc6nUt6+AU3G74j2OI87T\/tfqeFyuJm9gKANjPw6MiZ1yXScfo9CP+eOiGio6nnjPkNtnr8ZAYJlqUVqFTKAV9XLAnnV94HysA65v4LHD\/UafGDfTnD8ohoUJwf3rO18BHTEgaRSitMPgdePlpv2nSfnWUgo7JAIQHy3AV+pZcwxSd9Wi+duRc1r8aOnLOiq9qd3zAPEz485Huv4yvMImK7kH+yc0hvtE3e6hE9GwPwWOOTtPK\/Hc7f0LrO8k68H6ruE+2QgJcXn6oJQzPgnDYh2H4N\/dlwYz6g8HCi97vBrNStj0zz4ik2HhVtXX8GZU\/TDitfXSy5rTBoXJid+DTeLHsb7M\/oHMcelB8qzxIvyIa7jIisN4\/4lNSPdw1PLwjbIBBoS3I6igOdwTw\/nOxgZLIedI3ienj1iEkiEoUw1jhxIDzIjOAmyYPmhpLCEeAirATEuVZRzimw0VvcVTPGtX\/z4igqBUMy0PjgF7uPe+UZewYkxXVTSfC\/HMDAoqHfcxEXj+qNEaf7L1arEGQVomjUGvoVdynxsSpeip0PSQmBT8DWJjcyXYUGd5M8FfK0h8SE5ofjrqQERZv8DTnIkRL61hn3EI5MwzqlqkKSKLDFpn\/iZqnFVwQn0PAXrkHDP+KM0e+bNy7az1K5UlHZBiMD2fwfrr7mdKejvWwOfdl4aE2No6gqFJsNAdZv2jvAby3ARavbj8JCNaURqeKb7F8GWNTP7aWi22sI\/sT23tqjE\/Rm7He4t\/en7Dd4MfJiUD75WFpVOLx6mver4oAzWl5iQqYJjeOD69WoyrWD\/Tun13fbicmg2HLiikBoA8sK4kqnDjtSKYv8yT\/F0xt6fWxT6LnCITI5RCjcOruvx9tHQKbYhfXBLrR9Vk9SpgK\/TE5kRW5KsnXRpWc9o\/2KOjcsZDAtrU1sNOGg8yadjfP8SfWHl3Y9X8r2EJ6UcepCmMha8sDb5ZF\/EX48cs6ddAksUAYa8QqalmBnp9WirGcPedwRHZ6vDM+2ucdYXadd+Q2ikwbjkPUnriyMAvYMgI8AAfxVImbZx17+2vz9S+d6dE2qngWzj7xxoy2namoE9Aq\/2wMTC3Og49XKtxkgik94Fqup2k4x4bEarLRwOlyeuBBrxcDL74SOei0kvn3BSin58UmlL5AY2oKVEUUnlrJg5+syKBgshr7qoDN8uUWvs+HQ92xGGkuWI7ym0fS8IGVoidTdQaFG2fKjKRpEvQztq2q1x07paNgEgdTFF9aeZqDEDoiWpiz7IJo4DRpLRJfcBQeUnmcGcJMYbtNW2rBo7yfYhbWEpUBlGujTjZzI7TpSTF2jPiN8Kb3AXm8fwXunWIZryC9U+SMXQE9GVlx2DSH1M1o2jQdq\/WbLevO8RDLIRI\/wYPHbi7rvivV+YCGcuOiKK+CD8BsBg\/QQN1xr51WJVeAFZbzRw3SQtC2EOO3aU4m8BMJmTdfXc2W+faCfDn6N00O8W7KagxLl42CS6M\/UKwOTeiFpAb2g607rK\/VCi8cmbdVy2H5TZnepw4Efpyq2+uHog\/u8O3knpjhEd2EArGagfFfP0VHXlbDASJHB50HNyaP\/hI\/etJzOXK2rbTARl3DQxm9HF\/18GNPqdIyWQPtFlrcuJHnqSAhyCgdkRa83AD9K8+zvpd6Z4Rjgi29AWY4wv1SaqK212QmmwIfqoRedTLLG6TQ2CvhaFfzORrfJxyVzXUVG5BK+RE+UqfaTOAxBgwqmzdeCgP2bp7R6eKHEgsNJU36LHvJh2AFpdDBkt3CIiqZzhjA+Sc5aoEn2heRdkOLBWgDVCzOK\/eV3E8IB7P1uRFkPr5rRgOiGOv9V71tOnqRampufn5nw2zmsTedIPXoP9LlA03t\/QrISKJ0snLJ+ua7nct4mIND0FKZsJZsRhwZnhf28Oa8k8D6euW7Pr0IoMFeQwxcvHAZgTa1VDUPDdZF4LXD8xNN6Yfi9kmujUC5Rt2PXXkh98oOIAevO2Xj0CG09lkXAvaBtriRkl43YMAVMQLZPUeAWXdn5FvdhDxvAlL9Nz7uAF2++lJ8nDxD87UqrCRxTKe+wPH14Iex\/\/RjxM\/efeuJF2f\/eQ+FjUTNqChqGYkI7ysnH\/b9ugQ96SuFM64zWiKrnKL2jyx9RMttotW28GCOXQU\/DPegR11KKGz3F1bdgGBiQca4Yjv6ysPPSQ0nhGMCcLzgYoVWDUHuKwEUGFe8WqnbpHVniYRqDFL","iv":"634abf1a3d3af67f7eae26d68bdf8630","s":"7fb2c4385a18fe2c"}
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