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Multichannel

Target partnership was revitalization exercise for MissoniHome

September 11, 2014

MissoniHome colors view of garden MissoniHome Garden collection

 

By Joe McCarthy

NEW YORK - Although the capsule collection was initially deemed detrimental to brand integrity, MissoniHome's partnership with Target greatly expanded its consumer base, according to an executive at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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  1. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  7. What to look for when buying your first luxury watch
  8. Harry Winston emphasizes duality with new watch collection
  9. Luxury slowdown reached Richemont last quarter
  10. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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