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Nov. 22, 2024
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Multichannel

Allowing others to tell your brand story adds authenticity

September 10, 2014

Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance

 

By Sarah Jones

NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. The Ritz Carlton, Missoni launch beach club in Bali
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