Sections
Home
Industry sectors
Channels
Opinion
Resources
Subscribe
The authority in luxury news.
May 20, 2025
Most Popular
My Account
Subscribe
Sign In
Log out
My Account
Subscribe Now
|
Sign In
Log Out
New York, May 20, 2025
Home
Industry Sectors
Channels
Opinion
Resources
Advertise
Subscribe
Mandarin Oriental restores Italian castle
Fairmont salutes company heritage in new campaign
Audemars Piguet pop-up exhibition opens in Shanghai
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
Aston Martin, Apple release CarPlay Ultra
Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
Rimowa honors the winners of its Rimowa Design Prize
Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
Hyatt taps American tennis player Jessica Pegula as ambassador
Pierpaolo Piccioli joins Balenciaga as creative director
Home
Industry sectors
Apparel and accessories
Arts and entertainment
Automotive
Consumer electronics
Consumer packaged goods
Education
Financial services
Food and beverage
Fragrance and personal care
Government
Healthcare
Home furnishings
Jewelry
Legal and privacy
Luxury Living
Luxury Memo Special Reports
Marketing
Media/publishing
Nonprofits
Real estate
Retail
Software and technology
Sports
Telecommunications
Travel and hospitality
Channels
Advertising
Commerce
Events / Causes
In-store
Internet
Legal/privacy
Mail
Mobile
Multichannel
Out of home
Print
Radio
Research
Television
Opinion
Blog
Classic Guides
Columns
Editorials
Letters
Q&A
Strategy
Resources
Case studies
Conferences
Editorial calendar
Luxury Daily Awards
Luxury FirstLook
Luxury Mobile Summit
Luxury Roundtable
Luxury Retail Summit
News briefs
Newsletter archive
Podcasts
Video
Webinars
White papers
Subscribe
Comment
Email
Print
Reprints
ARTICLE TOOLS SPONSOR
Multichannel
Audi all-time sales record driven by strong digital advertising
January 11, 2011
By
Rachel Lamb
To read the entire article, please
subscribe
or
sign in
{"ct":"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","iv":"e27844943f8b228cfeaee2905c32466a","s":"7bf5cb2d8e0f3384"}
Email this
Print
Reprints
Download PDF
Share your thoughts.
Click here
« Previous article
Next article »
LATEST HEADLINES
RH appoints new co-chief merchandising, creative officer
Hyatt taps American tennis player Jessica Pegula as ambassador
Pierpaolo Piccioli joins Balenciaga as creative director
Fairmont salutes company heritage in new campaign
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
Follow @LuxuryDaily for the latest in luxury news
Aston Martin, Apple release CarPlay Ultra
Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle
Rimowa honors the winners of its Rimowa Design Prize
MOST POPULAR
Mandarin Oriental restores Italian castle
Fairmont salutes company heritage in new campaign
Audemars Piguet pop-up exhibition opens in Shanghai
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
Aston Martin, Apple release CarPlay Ultra
Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
Rimowa honors the winners of its Rimowa Design Prize
Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
Hyatt taps American tennis player Jessica Pegula as ambassador
Pierpaolo Piccioli joins Balenciaga as creative director
VIDEOS
Fairmont salutes company heritage in new campaign
Rimowa honors the winners of its Rimowa Design Prize
Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
With ‘Worn for Generations,’ Belstaff embraces close bonds
Burberry honors roots, presents spring collection at Highgrove Gardens
Marc Jacobs feeds music fandom ahead of fall 2025
Tiffany and Co. talks strength for Mother's Day
Versace taps Sabrina Carpenter for La Vacanza campaign
Entering new high jewelry chapter, Pomellato elevates signature Nudo collection
More Videos
MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut
Back to top
RECENT ARTICLES
RH appoints new co-chief merchandising, creative officer
Hyatt taps American tennis player Jessica Pegula as ambassador
Pierpaolo Piccioli joins Balenciaga as creative director
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
Follow @LuxuryDaily for the latest in luxury news
Aston Martin, Apple release CarPlay Ultra
Back to top