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Chanel reignites interest in men’s fragrance with timely surf email

August 12, 2014

Chanel Allure Homme Sport video still Chanel Allure Homme Sport video still

 

By Sarah Jones

France’s Chanel is reminding consumers of its men’s fragrance Allure Homme Sport with an email campaign that uses a seasonal beach theme.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  4. Pierpaolo Piccioli joins Balenciaga as creative director
  5. Fairmont salutes company heritage in new campaign
  6. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Holt Renfrew expands beauty product recycling program
  9. EBay auctions rare fashion pieces, Porsche 911 for Miami race weekend
  10. With ‘Worn for Generations,’ Belstaff embraces close bonds
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